Aruze Gaming America is a rapidly growing provider of distinctive video and stepper slots, communal gaming products and multi-terminal stations. Aruze’s global business units operate in the Americas, Japan, Australia, Macau, Africa and European markets.

Since 1983, Aruze’s innovative approach to product development has enhanced the entertainment experience for all players. “We have little interest in following the path of other gaming companies,” says Chief Executive Officer Rich Pennington. “Our goal is to be a leader in innovation and enhanced entertainment value.” Recent examples of Aruze’s successful development approach include products such as Paradise Fishing, Lucky Big Wheel and Innovator steppers.

At NIGA, Aruze will display more than 60 games, including its game-changing Innovator steppers with Radiant Reels technology. This revolutionary stepper technology attracts the player with large reels incorporating dynamically illuminated, multi-colored LED lights and variable spin speeds. All of these design elements focus on building anticipation and celebrating winning events. Innovator games capture the players’ attention and deliver on Aruze’s commitment to fun. Among the new Innovator titles on display are Aladdin and The Lamp, Alibaba, The Gold, Crystal, Sapphire Chance and d’Artagnan and the Musketeers.

Aruze also will exhibit Lucky Big Wheel, one of its multi-player G-Station games. This eye-catching product revives the traditional big-6 casino game with technology that engages the player and provides strong returns to the operator. Closing out the showcase will be the latest G-Deluxe game, Knight of La Mancha, a multi-bonus game featuring a knight in shining armor and his legendary adventures.

For more information, contact Marsha Aranas, brand manager, at marsha.aranas@aruze-gaming.com.