Red Square Gaming is a full-service advertising agency focused on casino brands. The agency’s specialization and energy bring its clients a uniquely deep set of skills that the typical agency cannot. Red Square Gaming combines strategic thinking, imagination, logistics and technology to deliver creative intelligence so casino clients can dominate the competition.
Reaching gamers in a complex and competitive world:
The world is increasingly complex, the media landscape is shifting at light speed and there are more competitors entering the market every day.
Historically, advertising agencies have strived to be everything to everyone. By doing so, category experience often becomes a talking point, rather than a dedicated focus, and service capabilities are expanded simply to fulfill needs, rather than delivering on greater value. Now is not the time for generalist thinking.
A smarter approach to digital:
Intelligent marketing programs that tightly integrate digital are the baseline requisite to compete these days. Traditional advertising—the blocking and tackling of what Red Square Gaming does as casino marketers—is not dead. Quite the contrary. The firm’s approach is to tailor campaigns and platforms to each client, strategically employing the right combination of traditional media, digital, social and mobile for each client. Marketing should not be purchased off the shelf, nor should it be one-size-fits-all.
Founded on tribal gaming:
The agency’s gaming practice was launched a decade ago with PCI Gaming (now Wind Creek Hospitality) in Alabama, and Cherokee Nation Entertainment in Oklahoma was added to the roster a few years later. Both of these groups have been integral to the success of the agency and have been very fortunate to grow together. This experience, and the resulting decade of learning, is the basis of who Red Square Gaming is. The agency understands the rigors of the category and respects the nuances of tribal entities.
“Without you, there is no us:”
Simply, Red Square Gaming’s goal is to become the best casino advertising agency in the country. The agency will achieve that goal by continuing to partner with casinos that seek to break new ground at the forefront of creative media and gaming.
For more information, visit http://redsquaregaming.com, or contact Rich Sullivan, chief executive officer, at rich@redsquaregaming.com, 251-476-1283.
