Red Square Gaming is a full-service advertising agency focused on casino brands. Its specialization and energy bring clients a uniquely deep set of skills that the typical agency cannot. Red Square Gaming combines strategic thinking, imagination, logistics and technology to deliver creative intelligence to help clients dominate the competition.
Reaching gamers in a complex and competitive world:
The world is increasingly complex, the media landscape is shifting at light speed and there are more competitors entering the market every day.
Historically, advertising agencies have strived to be everything to everyone. By doing so, category experience often becomes a talking point, rather than a dedicated focus, and service capabilities are expanded simply to fulfill needs, rather than delivering on greater value. Now is not the time for generalist thinking.
A smarter approach to digital:
Intelligent marketing programs that tightly integrate digital are the baseline requisite to compete these days. Traditional advertising—the blocking and tackling of what casino marketers do—is not dead. Quite the contrary. Red Square Gaming’s approach is to tailor campaigns and platforms to each client, strategically employing the right combination of traditional media, digital, social and mobile. A casino’s marketing should not be purchased off the shelf, nor should it be one-size-fits-all.
Founded on Tribal gaming
Red Square Gaming’s practice was launched a decade ago with PCI Gaming (now Wind Creek Hospitality) in Alabama, adding Cherokee Nation Entertainment in Oklahoma to the client roster a few years later. Both of these groups have been integral to the success of the agency, and all have been very fortunate to grow together. This experience, and the resulting decade of learning, is the basis of who Red Square Gaming is. The agency understands the rigors of the category and respects the nuances of tribal entities.
Simply, Red Square Gaming’s goal is to become the best casino advertising agency in the country. The agency will do so by continuing to partner with casinos who seek to break new ground at the forefront of creative media and gaming.
For a closer look at Red Square Gaming’s portfolio and thinking, visit http://redsquaregaming.com or contact Rich Sullivan, chief executive officer, at rich@redsquaregaming.com, 251-476-1283.
