Article Tag: has_thumbnail

Konami Gaming

Konami Gaming, Inc. is “Born From Fun,” and known for developing entertaining games designed to ignite players’ imaginations—and for an innovative casino management system designed to drive business forward. Konami understands the needs of the Native American gaming operator and has developed products designed to appeal to their customers while helping to grow their revenues and profits.

Konami develops, designs, manufactures, distributes, sells and services slot machines and the award-winning casino management system Synkros, best known for its unrivaled reliability, innovative marketing tools and powerful analytics tools. Synkros offers system-delivered slot tournaments using True-Time Tournaments, including a player-on-demand format that allows patrons to earn and play their tournaments at their own convenience.

Synkros also offers SuperSeries, a multi-level, multi-themed, floor-wide bonusing tool, with bonus themes including Tomb Treader, Mustang Mayhem, Lot-A-Bucks, Marble Moolah and Thunder Track.

Konami’s Synkros system has been selected by numerous Native American operators, including Seven Clans casino properties located in Minnesota, Sandia Resort & Casino in New Mexico, casinos operated by the Osage Nation of Oklahoma, and Eagle Mountain Casino, owned and operated by the Tule River Indian Tribe in Porterville, California.

Konami’s library of proven-performer games continues to expand with increasingly popular games on innovative cabinets like the Podium. One of Konami’s popular cabinets, the Podium family of cabinets includes Podium Slant, Podium Goliath and now Podium Monument—a tall-top version of the Podium, featuring a vertically mounted 32-inch, high-definition LCD with interactive attract lighting in a custom-printed bezel.

The Podium Monument offers a wide variety of titles that include stand-alone progressives like Quick Strike Quad, as well as titles specifically designed to take advantage of the vertical screen, like Snow Stars and Rock Around the Clock Doo-Wap Dudes.

Konami has many new releases scheduled for 2014, including Genie’s Power, a new four-level, linked mystery progressive game in which players embark upon a magical adventure with a powerful blue genie. Genie’s Power will be compatible with most KP3 video titles. Konami also will release SeleXion, a multi-game that offers up to 10 KP3 video titles on a single Podium cabinet. Patrons will be able to switch instantaneously between games, denominations and languages.

With headquarters located in Las Vegas, Konami’s gaming products are distributed throughout North America, Europe, Latin America, the Caribbean and Southeast Asia.

For more information, visit www.konamigaming.com.

 

Multimedia Games

Multimedia Games debuts two new premium products at NIGA 2014—the award-winning Maximum Player Experience, an in-your-face cabinet, and the never-before-seen Skyline top box.

MPX comes equipped not only with a 40-inch, full 1080p LCD display, but also with an interactive sound chair with custom surround-sound, Earthquake Shakers and game-controlled runway lighting.

MPX is destined to deliver an unparalleled experience when players sit down at its latest larger-than-life games—the award-winning Thundering Herd and Invasion 2: The Return—for a spin. Featuring Expanding Reels, the newest game-play feature, Thundering Herd builds anticipation for players as they watch their game screen fill with additional reels and paylines during the base game and free-spin bonus, increasing their chances for big wins.

High-denom mechanical reels get a new look this year, too, with the new Skyline top box, which will have players reminiscing about the golden age of Las Vegas. With a vintage-inspired bezel showcasing RGB lighting and a 24-inch LCD display, this top box will become a high-profile attraction on every casino floor.

Initially released with Ultra Mega Meltdown and Canary Diamonds, Skyline will feature a set of five high-denom games that perfectly complement this timeless cabinet.

In addition to these new premium product offerings, the latest video themes, such as Moby Dick, Royal Roses and Chamillion Deluxe from the premium High Rise Games series, plus Carnival in Rio 2 and Blazin’ Streak, featuring mystery jackpots, will make an appearance. Three new mechanical reel titles—Electric 7s, Ice Opals and Easy 7s—also will make their debut at NIGA, aiming to thrill classic gamblers at casinos across the country.

In addition, the award-winning TournEvent slot tournament system makes a cameo appearance, showcasing its latest updates including new signage and a wireless tablet option. Hourly tournaments will be held to determine who is the Best Industry Tournament Player in the West, with prizes being awarded to each session’s winner. So swing by the booth and discover how Multimedia Games can “Play Louder.”

For more information, visit www.multimediagames.com.

Novomatic Americas Sales

Novomatic Americas Sales LLC is the tangible sign of a forthcoming revolution in tribal government gaming. The U.S.-based subsidiary of one of the largest and most successful gaming groups on Earth, Novomatic was established in 2012 with its headquarters in Deerfield Beach, Florida.

From its outset, Novomatic has adopted a methodical and timely approach to defining its business objectives, concentrating initially on building its team and following a clearly structured path in regard to licensing and product approval.

With a clear emphasis on tribal government gaming, Novomatic Americas, under the leadership of Chief Executive Officer Jens Halle, has recruited highly experienced gaming industry professionals. Rick Meitzler was appointed first as vice president of sales for North America. He later was joined by John Peterson, regional sales executive for the California market; Mike Medlin, regional sales executive for Florida and the Caribbean; and Jeffrey Rios, field technician.

It has been made abundantly clear that U.S. tribal government gaming customers are more than ready for an injection of new and exciting gaming innovations to keep pace with the demands of their increasingly sophisticated players. Novomatic Americas is ready to accept that challenge, and has recently conducted a series of player focus groups and operational management product introductions. The purpose of these sessions, held as far apart as California and Michigan, was to learn more about the views and opinions of both key players and casino management teams.

For these events, representatives of Novomatic research and development departments flew in from Austria. The information gathered is now being used to ensure that the products marketed by Novomatic Americas will be “market-specific” for U.S. requirements.

One such headline product, Novomatic’s latest cabinet highlight, the Dominator, has already celebrated its U.S. premiere during the 2013 Global Gaming Expo in Las Vegas. The Dominator features a wide range of single games and multi-game mixes supported on the server-based-ready platform Novo Line Interactive. It combines optimized usability and top-quality design with great looks.

“Novomatic is fully geared up to achieve success in U.S. markets, using the tried and tested step-by-step approach of bringing the right products to the market and supporting them to the absolute maximum,” says Halle. “My message to U.S. operators is very simple: Novomatic is here. Give us a call!”

For more information, visit www.novomatic.com or contact Jens Halle at 754-333-8000.

 

Ortiz Gaming

Ortiz Gaming delivers “Bingo in Action.” The company’s mission is to provide entertainment and exhilaration to players through its products, and to add to the business growth of clients. Ortiz does this by ensuring all of the Ortiz Gaming bingo titles are fun and easy to play, available in Class II and Class III formats, and generate increased time-in-chair and revenue. Ortiz Gaming has found great success for more than two decades internationally by focusing on these principles.

About Ortiz Gaming
Ortiz Gaming is a multinational developer of electronic slot, bingo and AWP gaming machines. The company continues to enjoy a stellar track record developing games within the United States, Europe, Latin America and Asia.

The company’s attention to comprehensive solutions and multiple strategies allows it to meet the specialized needs of any market and culture. Ortiz Gaming’s highly experienced professionals working in numerous countries are constantly adding innovative products and services to its cabinets, games library and wide range of gaming offerings.

Most Popular Game: Triple Bonus
Triple Bonus is a Latin bingo game consisting of a three-by-five-inch bingo card instead of the typical five-by-five card. Triple Bonus players choose one or four bingo cards with 15 numbers each. The game starts with 30 balls drawn from a virtual globe; then players have the chance to win an extra bonus draw of up to 10 additional balls. Each extra bonus ball’s number is marked on the activated cards, offering the chance to win additional prizes.

Newest Machine Feature: Sky Paper
Sky Paper gives a whole new meaning to community gaming with a feature that goes beyond “bells and whistles” to generate excitement at the machine. Created exclusively for Ortiz Gaming, Sky Paper announces a jackpot winner with a shower of multi-colored paper that blasts up into the air and falls gently over players, while at the same time the game’s crisp sound and the thrill of the jackpot it is announcing flood the space with excitement and fun.

The sudden and unexpected Sky Paper party turns the bank of machines into a true celebration, making a jackpot win an even more remarkable and unforgettable experience for the players.

Experience the “Maximum Performance in Bingo” at Booth 429 at the 2014 Indian Gaming trade show. Schedule a demo by email at contact@ortizgaming.com or phone 561-241-3681.

For more information, visit www.ortizgaming.com.

Social Games in Indian Country

The big buzz in the gaming industry these days is the addition of “social games” to a casino’s marketing arsenal. You know, the “Candy Crush” or free-play kinds of games that you can play on Facebook at no cost (or for a minimal purchase of “chips”). Wins in these games can be parlayed into free buffets, discounted hotel rooms or entertainment tickets, while giving the casinos free publicity and the ability to reach their customers online at any time.
   
For tribal gaming, however, “social games” have a much different meaning. Social games are defined by the Indian Gaming Regulatory Act as Class I gaming—traditional games that have been played for generations among tribes. Class I games are not subject to any regulatory oversight, either from a tribal gaming commission, the state or the federal government, as opposed to Class II and Class III gaming, both which fall under some form of governmental regulatory review.
   
But what exactly are Class I games? In his excellent study of traditional Indian gaming in Southern California, San Diego State American Indian Studies Professor Richard L. Carrico says the extent of these games in the history of Native America is not clear.
   
“Games of skill, physicality, chance and daring permeated traditional American Indian culture and society,” writes Carrico. “Even in those few societies where leisure time may have been rare, gaming and gambling were important and integral elements of culture. Games often were associated with rituals, rites and seasonal change. Although not always clearly understood or accurately documented in the early historic records and anthropological research, for instance, some games labeled as being based on chance are often games of skill. The vast variety of games and gaming were noted and recorded.”
    
Among the Eastern Indians, there are clear and direct links to the game of lacrosse, which is now played by major universities across the country (there is even a professional lacrosse league in the U.S.). The rules for lacrosse were apparently made up on the spot with competing tribes agreeing on the size of the field (there was often no “out of bounds”), the spacing between the goals (sometimes as much as several miles), and the timing of the contest (often lasting a day or two).
    
Back in Southern California, a less physical game, but one that required mental strength, was peon, a guessing game where one side would hold game pieces in their hands and the other side was required to guess. The game included songs and chants, as well as, according to Carrico, “intense wagering.”
    
So the introduction of legal gambling in Indian Country was not something foreign; it springs from the very birth of time, according to Carrico.
    
“Many tribes believe that betting or gambling was either brought to them by the First People, or given to the First People at an early time by a spirit or great power; gaming motifs recur in several important stories and myths.”

Red Square Gaming

Red Square Gaming is a full-service advertising agency focused on casino brands. The agency’s specialization and energy bring its clients a uniquely deep set of skills that the typical agency cannot. Red Square Gaming combines strategic thinking, imagination, logistics and technology to deliver creative intelligence so casino clients can dominate the competition.

Reaching gamers in a complex and competitive world:
The world is increasingly complex, the media landscape is shifting at light speed and there are more competitors entering the market every day.

Historically, advertising agencies have strived to be everything to everyone. By doing so, category experience often becomes a talking point, rather than a dedicated focus, and service capabilities are expanded simply to fulfill needs, rather than delivering on greater value. Now is not the time for generalist thinking.

A smarter approach to digital:
Intelligent marketing programs that tightly integrate digital are the baseline requisite to compete these days. Traditional advertising—the blocking and tackling of what Red Square Gaming does as casino marketers—is not dead. Quite the contrary. The firm’s approach is to tailor campaigns and platforms to each client, strategically employing the right combination of traditional media, digital, social and mobile for each client. Marketing should not be purchased off the shelf, nor should it be one-size-fits-all.

Founded on tribal gaming:
The agency’s gaming practice was launched a decade ago with PCI Gaming (now Wind Creek Hospitality) in Alabama, and Cherokee Nation Entertainment in Oklahoma was added to the roster a few years later. Both of these groups have been integral to the success of the agency and have been very fortunate to grow together. This experience, and the resulting decade of learning, is the basis of who Red Square Gaming is. The agency understands the rigors of the category and respects the nuances of tribal entities.

“Without you, there is no us:”
Simply, Red Square Gaming’s goal is to become the best casino advertising agency in the country. The agency will achieve that goal by continuing to partner with casinos that seek to break new ground at the forefront of creative media and gaming.

For more information, visit http://redsquaregaming.com, or contact Rich Sullivan, chief executive officer, at rich@redsquaregaming.com, 251-476-1283.

ACRES 4.0

Are you pleased with your casino’s future prospects?
   
If not, try this simple exercise: Go into your casino and take out your phone. You’ve just surrounded yourself with the past, while the future rests in your hand.
   
That future uses relationship marketing, a business method inviting consumers to use a product or service at no cost, forever. Casinos use transactional marketing: Consumers visit your casino, somehow select a game from the ocean of empty machines on your floor, and wager their own money in the hopes of winning.
   
You identify those few that spend significant sums and work to create loyalty relationships with them. The rest are purged from your database. A lot of potential customers are lost, and therefore fewer than 10 percent of all adults gamble in any casino more than twice a year.
   
To earn more customers, especially younger ones, you must turn to relationship marketing, and that’s where Acres 4.0 can help. You see, relationship marketing is more than just inviting people to participate in a free opportunity. It is about great customer service, targeted communication and enjoyable experiences. And relationship marketing works well with your existing customers, too.
   
Consider Kai, Acres 4.0’s new customer service solution. Through easy-to-use mobile devices, Kai connects your casino employees to players with needs. You’ll see immediate labor savings, but Kai’s real power is happier customers because happy customers stay longer in a relationship, return more frequently and even bring friends that you can establish new relationships with.
   
Combine Kai with Acres 4.0’s powerful text-based games, which let you reach existing and potential players directly and immediately with personalized messages and controlled costs, and you’ve started to shape that future on and off your casino floor.
   
We’ve been pioneering casino technologies for more than 40 years—from the invention of player tracking to progressive jackpots to loyalty bonusing, virtually every casino on earth uses our concepts. So if you aren’t pleased with your future prospects, give us a call and let’s build the future together.
   
For more information, visit www.acresbonusing.com.

Talking Stick

Talking Stick Resort is one of the leading attractions for entertainment in Scottsdale, thanks to its elegant décor and high-caliber amenities. Owned and operated by Salt River Pima-Maricopa Indian Community (SRPMIC), the upscale hotel and casino rests on Salt-River Pima Maricopa Indian Reservation.

In total, the property encompasses more than 55 acres and contains 496 guest rooms, 21 meeting rooms, six entertainment lounges, a 25,000-square-foot Grand Ballroom, five restaurants, and a 13,000-square-foot spa perched on the property’s 14th floor. It also includes a fitness center, recently renovated pool area, outdoor stage, Showroom and a 240,000-square-foot casino.

Described by many as the centerpiece of the resort, the casino floor offers an array of games that satisfy players across all gaming levels. The area is home to more than 700 slot machines including Dolly Parton, Tully’s Treasure Hunt, Texas Dice, Cherry Chance, Dante’s Diamond, Catch the Money and so much more. The Arena Poker Room is home to 49 poker tables, such as Texas Hold ‘Em, Omaha and 7-Card Stud, as well as statewide tournaments like the annual Arizona State Poker Championship and Arizona State Ladies Poker Championship. The property also offers 54 tables of blackjack, Let it Ride and Three Card Poker, as well keno. Continuously adding to its gaming repertoire, the casino floor provides all players, from the novices to experts, with a favorite pastime.

But the good times don’t have to end on the gaming floor as Talking Stick Resort also offers an entertainment lineup that rivals the Las Vegas Strip. With 650 seats, the showroom provides an intimate experience, while the Salt River Grand Ballroom transforms from a meeting space to an evening concert site.

And with cutting-edge renovations to the pool at Talking Stick Resort, the facility has solidified itself as an outdoor concert venue as well. The renovated pool area features upscale expansions including a new-day lounge pool, 12 daybeds, six additional cabanas and a Stageline Mobile Stage for outdoor concerts. With an ability to host up to 4,000 guests, the facility has elevated its poolside celebrations, such as annual pool party series Release and music festivals Wet Electric and Tribute Fest, to a new level. Today’s top performers are also slated to grace the outdoor stage this summer including Roger Clyne & The Peacemakers, Stain and Collective Soul just to name a few.

Nestled in the Talking Stick Cultural & Entertainment Destination district, Talking Stick Resort is surrounded by exhilarating opportunities for all age groups. Nearby attractions include Talking Stick Resort Golf Club, the Pavilions at Talking Stick Resort, sister property Casino Arizona and Salt River Fields, the latest Major League Baseball spring training facility for the Arizona Diamondbacks and Colorado Rockies.

For more information, visit www.talkingstickresort.com.

Ainsworth Game Technology

Ainsworth Game Technology is a leading-edge designer of innovative gaming machines and game software. Ainsworth offers a wide range of gaming products, including entertaining stand-alone progressives and linked games through its sales offices and distributors in Australia, New Zealand, Asia, Europe, Latin America and the United States.
   
Ainsworth Game Technology Limited was founded in 1995 by Len Ainsworth, who made a commitment to become the leading manufacturer and supplier of gaming machines, software and related equipment. Today, Ainsworth is a premier manufacturer of global gaming products, with more than 200 years of combined gaming experience. Ainsworth Game Technology is committed to a culture of quality, innovation and excellence.

Hardware
Ainsworth provides enhanced technology options featuring the A560 family of cabinets, peripherals and supporting hardware that meet and exceed the continued technology demand of the industry, and also provides hardware to support its market-leading premium game designs.
   
In 2014, Ainsworth will showcase its latest cabinets: the A560SBT and A560SL. The A560SBT is sure to impress with its wide-screen impact and small-footprint versatility, while the A560SL offers a striking 32-inch display and 19-inch LCD top screen complete with dynamic attract lighting. Both of these new cabinet offerings have been engineered to provide a spectacular presentation on any gaming floor.

QX32 Jackpot Controller
Ainsworth provides the ultimate in jackpot solutions with an endless range of options through the QX32, an intelligent controller that sets itself apart from the competition. Not only does it manage multiple jackpot banks, the QX32 also has the ability to simultaneously manage both symbol and mystery jackpot pools. In addition, this intelligent controller is very cost-effective and utilizes development-efficient hardware that removes dependence on third-party developers, and supports Ainsworth’s aggressive global-link progressive strategy.

Leading Global Game Portfolio
Ainsworth provides a wide range of game titles that are developed using a base of new and proven product brands, incorporating stand-alone and link progressives, and including premium products supported with market-leading game options and features.
   
For more information, visit www.ainsworth.com.au or call 702-778-9000.

Superstars and Strategy

Most Americans live within a half-hour drive of a casino. However, the increased competition is now eating away at tribal gaming. Shift gears with your food-and-beverage program and you’ll prime that gaming pump. The goal is to drive optimal performance in your venue and create craveability to keep guests coming back. Here are five strategies to transform suboptimal assets, create landmarks, and achieve world-class results:

1) Partner with Passion
The right partnership makes all the difference when selecting brands for your venue. Seek brands that relish the opportunity to positively connect with your guests. Attract up-and-coming top regional brands and properly motivate them for outstanding performance. They’ll have a vested interest in creating an outstanding guest experience while bringing a great culture, sense of authenticity, and integrity that guests love.

Every customer impression is very important, and your interests will be aligned. Likewise, you may also seek those established brands that highly value their guest relationships. Whether emerging or established, you want partners that are hands-on and realize that a win-win relationship just starts when the lease begins. A committed and passionate partner can lead to elevated performance and an improved bottom line.

2) Engage Superstars
Cultivating a team of “A” players is critical to setting your venue apart. Build a strong team and take care of them. We all want happy guests. But it’s our employees that take care of those guests. And happy employees equal happy guests. Focus on attracting, hiring, inspiring and retaining the best employees. They’ll attract others just like them. And the feedback and insights of a committed, hands-on team can help lead to double-digit annual sales increases.

If you want superstars, you’ll have to attract and motivate them. Are they on an exciting bonus program that brings out their very best? How can you make your team’s lives better? How can you keep them motivated and excited? Do it right and you will build a culture of excellence and continuous improvement.

3) Drive Optimal Performance
Now is an important time to look at your food-and-beverage program with a fresh set of eyes. Are your restaurants currently presented in the best light? Seriously, how’s the lighting? Is the menu signage clear, descriptive and attractive? What are the bottlenecks getting in the way of peak performance? What can be done to remove the grind from current operations?

Could adding additional equipment move the line faster? And is it all in good working order? Are hours of operation optimal? Are your menu offerings so good that they’re addictive? You may set aside funds for refreshing the restaurant, making sure each space is attractive and in great shape for customers and employees alike, who feel a heightened sense of pride coming to an appealing and well-kept place of work every day.

4) Generate Pop-Up Excitement
Surveying your venue might reveal non-generating space that could be converted into exciting restaurant space. It’s amazing what can be accomplished in just 200 square feet. Many exciting concepts have flexible layouts and can utilize very basic equipment. Test out new and exciting pop-up concepts in the space and rotate to drive excitement. With minimal investment you can satisfy guests and generate revenue in new and unique ways. Perhaps that pop-up may become a permanent fixture and guest attraction. Most likely, the smaller footprint may also mean a lower cost conversion and quicker return on investment. And you’re giving guests more reasons to come back to your venue.

5) Create World-Class Attraction
Partnering with nonprofits is a stand-up way to drive traffic and create amazing events. We’re working with Three Square, Southern Nevada’s food bank, to help elevate Las Vegas Restaurant Week to a national draw. Top chefs, restaurants, casinos and executives are all enrolled to create an exciting and inclusive event for the whole country to enjoy. Best of all, proceeds from Restaurant Week go to the food bank, which helps provide wholesome food to hungry people. The same formula can work on regional and local levels. Create a vision and enroll others. Develop a unique and special event, support the community, and draw people to your venue.