Are you pleased with your casino’s future prospects?
   
If not, try this simple exercise: Go into your casino and take out your phone. You’ve just surrounded yourself with the past, while the future rests in your hand.
   
That future uses relationship marketing, a business method inviting consumers to use a product or service at no cost, forever. Casinos use transactional marketing: Consumers visit your casino, somehow select a game from the ocean of empty machines on your floor, and wager their own money in the hopes of winning.
   
You identify those few that spend significant sums and work to create loyalty relationships with them. The rest are purged from your database. A lot of potential customers are lost, and therefore fewer than 10 percent of all adults gamble in any casino more than twice a year.
   
To earn more customers, especially younger ones, you must turn to relationship marketing, and that’s where Acres 4.0 can help. You see, relationship marketing is more than just inviting people to participate in a free opportunity. It is about great customer service, targeted communication and enjoyable experiences. And relationship marketing works well with your existing customers, too.
   
Consider Kai, Acres 4.0’s new customer service solution. Through easy-to-use mobile devices, Kai connects your casino employees to players with needs. You’ll see immediate labor savings, but Kai’s real power is happier customers because happy customers stay longer in a relationship, return more frequently and even bring friends that you can establish new relationships with.
   
Combine Kai with Acres 4.0’s powerful text-based games, which let you reach existing and potential players directly and immediately with personalized messages and controlled costs, and you’ve started to shape that future on and off your casino floor.
   
We’ve been pioneering casino technologies for more than 40 years—from the invention of player tracking to progressive jackpots to loyalty bonusing, virtually every casino on earth uses our concepts. So if you aren’t pleased with your future prospects, give us a call and let’s build the future together.
   
For more information, visit www.acresbonusing.com.