It’s said that change is the only constant in the gaming industry: from game preference to recruitment strategies for a talented workforce, casinos always are adapting.

A growing number of casinos are responding to a change seen among their targeted demographics by establishing 100 percent smoke-free indoor air policies as “the new norm” moving forward.

Today, 90 percent of young adults—and 92 percent of older adults—are nonsmokers. Millennial and baby boomer smoking rates in the U.S. are at an all-time low, and there’s a growing expectation for healthier spaces.

In a video highlighting “Tribal Success Stories,” Daniel Brown, executive manager at Ho-Chunk Gaming in Madison, Wisconsin, said that it’s in Ho-Chunk Gaming Madison’s best interest to become 100 percent smoke free, because, as in so many other casinos, secondhand smoke is the No. 1 complaint among guests.

Ho-Chunk Gaming Madison now is earning at an unprecedented level , and it’s partly a result of accommodating customers and employees who want to play and work in a healthy environment.

American Nonsmokers’ Rights Foundation (ANRF) is a nonprofit organization dedicated to everyone’s right to breathe clean air. ANRF supports education and dialogue on the impact of commercial tobacco smoke and provides resources to help tribal gaming management consider the possibility of going smoke-free.

To learn more, contact smokefreecasinos.org.