Aruze Gaming America designs, develops, manufactures and distributes entertaining video and stepper slots, poker games, communal gaming products and multi-terminal gaming devices for the global casino market. The Las Vegas-based company is a leading international gaming supplier with business units operating in the Americas, Japan, Australia, Macau, Africa and Europe.
Aruze Gaming’s philosophy inspires the development of multi-media, entertainment-intensive games that appeal to a broad range of players. Aruze Gaming emphasizes delivering a distinctive product line built to perform and to provide ongoing enjoyment.
Aruze Gaming continues to demonstrate its slogan, “We’ve Got It All,” by showcasing a complete lineup of new products at the 2012 NIGA show in San Diego. As a leading provider of gaming entertainment, Aruze Gaming once again has a notable presence with its innovative technology. On display will be more than 60 games, including new Innovator products featuring Radiant Reels, a revolutionary spin on stepper technology. Designed with large reels dynamically illuminated by multi-colored LED lights and variable spin speeds that build anticipation for winning combinations, Innovator games capture the players’ attention and provide a more engaging and energetic stepper experience than any other product on the market. Among the new Innovator titles on display will be the Cherry Chance series of games, The Gold and Crystal.
“Aruze designs technology that engages players, all in the name of fun,” says Steve Walther, vice president of marketing. “Our products are filled with exciting game mechanics, strong mathematics and superior content which generates strong performance for our tribal operators.”
Aruze also is showing its multi-player G-STATION game, Lucky Big Wheel, which offers a new look to the Big-6 casino game in a multi-station platform where the players spin the wheel to reveal the winning outcome. Rounding out the presentation is the newest G-DELUXE game, Franken Mama, a multiple bonus game that features monsters from years past.
Aruze Gaming strives to deliver extensive player value through ongoing entertainment while giving the venue a product that drives performance on the gaming floor.
For more information, contact Marsha Aranas, brand manager, at marsha.aranas@aruze-gaming.com.
