Novomatic Americas Sales LLC is the tangible sign of a forthcoming revolution in tribal government gaming. The U.S.-based subsidiary of one of the largest and most successful gaming groups on Earth, Novomatic was established in 2012 with its headquarters in Deerfield Beach, Florida.
From its outset, Novomatic has adopted a methodical and timely approach to defining its business objectives, concentrating initially on building its team and following a clearly structured path in regard to licensing and product approval.
With a clear emphasis on tribal government gaming, Novomatic Americas, under the leadership of Chief Executive Officer Jens Halle, has recruited highly experienced gaming industry professionals. Rick Meitzler was appointed first as vice president of sales for North America. He later was joined by John Peterson, regional sales executive for the California market; Mike Medlin, regional sales executive for Florida and the Caribbean; and Jeffrey Rios, field technician.
It has been made abundantly clear that U.S. tribal government gaming customers are more than ready for an injection of new and exciting gaming innovations to keep pace with the demands of their increasingly sophisticated players. Novomatic Americas is ready to accept that challenge, and has recently conducted a series of player focus groups and operational management product introductions. The purpose of these sessions, held as far apart as California and Michigan, was to learn more about the views and opinions of both key players and casino management teams.
For these events, representatives of Novomatic research and development departments flew in from Austria. The information gathered is now being used to ensure that the products marketed by Novomatic Americas will be “market-specific” for U.S. requirements.
One such headline product, Novomatic’s latest cabinet highlight, the Dominator, has already celebrated its U.S. premiere during the 2013 Global Gaming Expo in Las Vegas. The Dominator features a wide range of single games and multi-game mixes supported on the server-based-ready platform Novo Line Interactive. It combines optimized usability and top-quality design with great looks.
“Novomatic is fully geared up to achieve success in U.S. markets, using the tried and tested step-by-step approach of bringing the right products to the market and supporting them to the absolute maximum,” says Halle. “My message to U.S. operators is very simple: Novomatic is here. Give us a call!”
For more information, visit www.novomatic.com or contact Jens Halle at 754-333-8000.
