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Q & A with E. Sequoya Simermeyer

  1. Sequoyah Simermeyer’s four-year tenure as chairman of the National Indian Gaming Commission (NIGC) was perhaps the most unique of any to hold the position thus far, given that it included both the dismal lows wrought by the Covid-19 pandemic and the record-setting resurgence that followed shortly after. Simermeyer championed several NIGC initiatives over those four eventful years, including the advancement of self-regulation, cybersecurity, fiscal reporting and more. He spoke with TGG Editor Jess Marquez at the ICE London tradeshow in February in what were some of the final days of his term.

TGG: Now that the calendar has changed over to 2024, what is the commission most focused on for the rest of the year? What’s your main focus?

Simermeyer: I think a lot of it is going to be implementation of initiatives that we have been focusing on throughout recent years, but definitely helping to be a partner in the way the regulatory community thinks about technology, but also the threats that exist involving cybersecurity, and continue to try to help to promote good practices in that area.

You spoke in London on a panel regarding U.S. and European regulations. One concept that is very unique to tribal gaming is the concept of self-regulation. Could you expand on what that means from the commission’s perspective, especially at this point?

For us, self-regulation represents an authority within the Indian Gaming Regulatory Act (IGRA) that allows for tribes to petition the commission for a certificate of self-regulation. That certificate reduces some of the oversight role that the NIGC has in that tribe’s operations—things like site visits, demands for information without a subpoena—and it also provides some cost savings to the tribe… At the time of (IGRA’s) debate and passage, there was concern from tribal leaders about the role that other regulatory bodies, like the newly created NIGC at that time, would play when tribes had their own jurisdiction, authority and ability to regulate. And so this is one of the provisions that was in there, in part for that reason.

This is a time of huge growth for the tribal sector, and as a regulatory authority, what would you say is important for operators to keep in mind during this time?

With any kind of change within the industry, there’s always an opportunity for tribal legislators and lawmakers at the local level to assess what their policy objectives are through their regulatory body. So if there are changes, new offerings within the IGRA framework, there’s an opportunity to assess your ordinance, an opportunity to establish goals you have with your licensing process that would help to meet your bigger mission within IGRA.

As you reflect on your tenure, what are some things that stick out in your mind from the journey? What are some things that you’ll look back on fondly from your time at the NIGC?

From early on in the tenure, I’ve gained a strong appreciation for tribal government leadership, our own leaders and subject matter experts at the NIGC for their ability to be creative and resilient in navigating solutions from the pandemic, and then also to keep moving and advancing new areas and to leverage what we learned in that area.

I think the pandemic has been a significant moment for all of the industry, but in the regulatory community, it gave us at the NIGC an opportunity to change how we effectively engage with and collaborate with tribes on solving problems… It’s also given us an opportunity to develop more resources in particular for the pandemic, but as other priority areas have come up, like cybersecurity or active shooters and critical event response, it’s given us an opportunity to establish more guidance that can promote best practices in those areas.

To finish things off, this is obviously the last ICE in London, so I’m curious, what has been your favorite part about visiting London and what’s one thing you’ll miss before things move to Barcelona?

What’s been exciting about the opportunities we’ve had to be here in London is that it’s an extremely international city. And the level of activity and collaboration around it is really energizing. So I’ve very much enjoyed the time that I’ve been here for ICE. And it is absolutely an important part of understanding trends in the industry, so that’s always invigorating and exciting to see.

ACRES

acres cashless casino

It’s simple: Get more players, increase loyalty and maximize profits. Here’s how: Acres’ Foundation platform empowers casinos to modernize the casino player experience through granular, real-time slot data, delivering cashless and bonusing capability to every slot machine.

Foundation captures real-time data from the gaming floor and streams it into a unified and casino-controlled API for unparalleled operational insight. This innovative system enhances player experiences and optimizes casino operations by utilizing an advanced combination of hardware and software to monitor player behavior and game performance, transforming the industry with predictive analytics and real-time operational visibility. The technology is compatible with existing casino systems via SaS sharing, allowing a casino to supplement its existing software with Acres technology on one part of the casino floor, or to transform the entire experience by replacing outdated systems altogether.

A first-of-its-kind casino management system, Foundation HQ leverages Acres’ Foundation hardware, offering dramatic new capabilities to analyze and influence player behavior. And unlike the one-size-fits-all signup incentives provided by legacy systems, Foundation HQ’s incentives can always be proportional to the player’s spend level across machines and play sessions, allowing operators to target offers and incentives when and how they matter.

With Cashless Casino, Acres is pushing gambling technology forward to reinvigorate the industry. The future of the casino industry is dependent on adapting to and embracing the technology that is moving the gaming world forward. Leveraging real-time data allows casinos to measure and predict both the player’s experience and the player’s value during the gaming session. Any of these events can be used to earn or trigger a bonus ticket to make the player experience more fun, rewarding and profitable for the casino.

For more information, visit Acres at Booth 554.

BMM INNOVATION GROUP

The BMM Innovation Group (BIG) is a technology conglomerate providing world-class testing, inspection, compliance and certification services, along with cutting-edge solutions across the cyber and media sectors for the global gaming industry.

The BIG companies serve as close partners to tribal gaming suppliers, operators and regulators, providing not just product testing and certification, but training and consultation to tribal enterprises across North America.

The BIG companies include:

BMM Testlabs, the longest-established and most experienced independent gaming certification lab in the world, provides technical and regulatory compliance services to the tribal gaming industry and leads the industry in Class II testing and certification.

BIG Cyber, dedicated to 24/7 cybersecurity defense, utilizes the most advanced and secure technology available within the cybersecurity sector.

RG24seven Virtual Training offers free, best-in-class compliance-grade training and education for gaming company employees, with virtual courses covering anti-money laundering, human trafficking awareness, corporate social responsibility, testing & compliance and casino games and technology.

BIG is focused on strengthening the global gaming industry’s product compliance, enterprise performance and staff knowledge and capabilities to protect the gaming industry and all who play.

BIG has its origins in BMM Testlabs, the world’s original and leading gaming product certification lab since 1981, with business operations and gaming labs in the United States, Canada, Australia, Singapore, Macau, South Africa, Peru, Argentina, Brazil, Spain, Italy, Slovenia, Romania and Poland.

For more information on BMM Testlabs, visit bmm.com. For more information on BIG Cyber, visit bigcyberdefense.com. For more information on RG24seven Virtual Training, visit rg24seven.com.

CUNINGHAM

Cuningham is an integrated design firm providing architecture, interior design, landscape architecture and planning services. The firm chooses to address society’s most pressing challenges through its work, emphasizing ecological and social well-being in everything it does. Cuningham is trusted by sovereign nations throughout the country as well as gaming and entertainment industry leaders such as MGM Resorts International, Las Vegas Sands Corporation, Caesars Entertainment, Universal Studios and Walt Disney Imagineering. With offices across the U.S. operating under a highly collaborative studio structure, Cuningham professionals push the boundaries of design every day to create a more resilient future.

The firm’s approach leverages expertise across gaming and hospitality, entertainment, health care, education, residential and commercial spaces to help tribal clients diversify their offerings to appeal to the next generation of customers and to maintain self-sufficiency in their communities for decades to come.

CuninghamCuningham’s forward-thinking design approach increases the experiential value of spaces while creating operationally efficient environments. The firm also excels at creating complex designs that are tied together through engaging storytelling. Cuningham is committed to designing meaningful places that respectfully honor and preserve culture while creating opportunities for communities to prosper.

Cuningham’s recent collaborations with tribal clients extend throughout California and the Pacific Northwest. Projects include continued work with the Rincon Band of Luiseño Indians at Harrah’s Southern California Resort on the interior renovation of their Dive Inn Hotel, and with the Spokane Tribe in Washington on a new hotel opening this year. Other clients include the Santa Rosa Rancheria Tachi-Yokut Tribe, Ione Band of Miwok Indians, Colville Confederated Tribes, Squaxin Island Tribe and the Nez Perce Tribe.

For more information, visit cuningham.com.

ECLIPSE GAMING

Eclipse Gaming, a leading provider of engaging slot games and innovative solutions, is dedicated to creating entertaining gaming experiences that excite players. Specializing in the tribal gaming market and select commercial sectors, Eclipse Gaming’s products deliver measurable results and engage audiences like never before.

The company offers a diverse range of video slot games and cutting-edge slot cabinets, including the premium portrait cabinet IMPACT 49, the portrait platform IMPACT 43, and the dual-screen cabinet IMPACT 27.

Located in Duluth, Georgia, Eclipse Gaming operates from a state-of-the-art 40,000-square-foot campus and manufacturing center. The company’s workforce spans the United States, with a focus on recruiting STEAM professionals to drive its continued growth.

Eclipse Gaming is committed to achieving impactful results that benefit its partners and contribute to the communities it serves, all while prioritizing its core value of “Going Beyond the Game.”

EclipseEclipse will showcase six slot titles at IGA 2024 and will debut four never-before seen titles. Among the exciting releases is Roughneck Riches, a three-reel-one-line game packed with multiplier wilds, random credit features, and opportunities for symbol upgrades to keep players on the edge of their seats.

Gem Link Deluxe, the latest installment in the fan-favorite Gem Link series, will feature emeralds, diamonds and rubies on reels, offering players credit upgrades, collect features and

doubled diamond values for an exhilarating gaming experience. Big Shake 2 is the new addition to the thrilling Big Shake series. This game is guaranteed to delight players with its retro theme, coin pusher mechanic, customizable soundtrack and most of all its charismatic host, Jackpot! Treasures of Teo will also be unveiled—this adventurous new game gives players a chance to spin again and again… until the Treasures of Teo are revealed.

For more information you can visit us at Booth 754 and online at Eclipsegamingsystems.com.

EVERI

Everi’s mission is to lead the gaming industry through the power of people, imagination and technology. As one of the largest suppliers of technology solutions for the casino floor with an expanding focus in adjacent industries, Everi is committed to continually developing products and services that provide gaming entertainment, improve patron engagement and help customers operate their businesses more efficiently.

The company develops entertaining game content and gaming machines, gaming systems and services for land-based, iGaming and bingo operators. With beginnings rooted in tribal gaming, Everi remains committed to partnering with casino operators to deliver novel entertainment experiences to their players while ensuring they generate high returns on their investment in its products.

EveriKnown for its high-performing standards across the gaming space, Everi plans to continue developing engaging player experiences and award-worthy products. Everi also prides itself on a unique online library of award-winning stepper, video slot and progressive jackpot content. The compelling and distinct Everi Digital gaming catalog is delivered through the proprietary Spark Remote Game Server and now consists of more than 70 distinct titles, with more on the way.

Everi has helped tribal operators meet the emerging mobile ecosystem with the Digital Neighborhood, representing a complete suite of financial, casino loyalty and compliance products and services that bring commonality and continuity to operator workflows. The growth of the Digital Neighborhood and Everi’s BeOn Mobile Services demonstrates the company’s leadership position and highlights Everi’s ability to develop solutions that incorporate customer-centric features across loyalty, payments and casino operations.

As the preeminent provider of trusted financial technology solutions that power the casino floor, Everi has positioned itself as the industry’s fintech leader and a strategic partner for forward-thinking customers. The collective goal: improve operational efficiencies while fulfilling regulatory compliance requirements. Everi’s robust collection of integrated products, services and kiosks facilitates convenient and secure financial access transactions, while providing self-service player loyalty tools and applications, as well as regulatory and intelligence software.

For more information, visit everi.com.

HBG DESIGN

Over its 45 years, HBG Design has built a focused specialty in the gaming/entertainment and hospitality industry. The firm’s 100 architects, interior designers and building professionals in the Memphis, San Diego and Dallas offices are industry specialists who guide their approach to innovation and best practices in every programmatic casino resort element, from the gaming floor to non-gaming amenities—including the hotel, spa, pool, F&B and event and conference space. This dedicated industry expertise has led to HBG Design’s national recognition as the No. 2 Casino Design Firm by Building Design & Construction and the No. 3 Hospitality and Entertainment Design Firm by Hotel Business, based on annual design revenues.

HBG DesignHBG Design is excited to announce that hospitality and entertainment design veteran Ray Mabry, AIA, LEED AP BD+C, has joined the firm as HBG’s new Dallas office leader and principal. Mabry is a longtime Dallas resident whose 24-year career in architecture has taken him across the country and around the world as a design leader, working for the last 20 years with HKS Architects, Dallas. Mabry serves HBG Design clients as principal-in-charge and project manager, forging new frontiers for HBG, nationally and regionally.

Within the Dallas/North Texas resort market, a new star has emerged on the event entertainment scene—Lucas Oil Live at the Chickasaw Nation’s Winstar World Casino & Resort in Thackerville, Oklahoma. This impressively cutting-edge, 6,500-seat venue design by HBG offers a symphony of acoustics, aesthetics and operational excellence, setting a new standard for live entertainment in the region. WinStar’s Session House Gastropub connects Lucas Oil Live with the new 16-story, 304-key Spa Tower and full-service, European-style WinStar Spa. Guests also will enjoy WinStar’s five-acre Cascades pool complex for outdoor sun-soaked entertainment, featuring seven architecturally expressive bar and cabana structures, all designed by HBG Design.

For more information, visit hbg.design.

IMAGINE THIS

Imagine This helps clients transform their gifting programs into robust revenue and profit generators using proven techniques, resources and experience gleaned from more than 23 years in the gaming industry.

The approach the company takes with its signature Casino Continuity Program is unparalleled in the industry. Imagine This developed the program to be a true Variable Cost Promotion, making it risk-free, self-funding and immediately scalable, so clients can optimize their revenue and profit opportunities along with their cash flow.

Imagine This works with properties of all sizes and demographics. The Casino Continuity Program consists of a four-to-five-week gift offer, which is a powerful inflation buster. Clients who are new to this type of program, as well as veterans of this marketing approach, reach towering new heights by taking advantage of Imagine This’ unmatched logistical capabilities, unique resources and financial strength.

Imagine This is the only supplier that can scale week-over-week, month-over-month and year-over-year without missing a beat. Scaling is the No. 1 factor needed to optimize clients’ revenue and profit. This is made possible through:

Proprietary Inventory Position: Imagine This produces and controls its own inventory, rather than relying on third-party providers.

Warehouse/Shipping Logistics: Imagine This eliminates the risk of non-delivery.

Robust Return Policy: Clients only pay for what they use. Player satisfaction is 100 percent guaranteed along with a full 100 percent return policy they can rely on.

Reliability: Players are assured to receive what they came in for and won’t get turned away or offered something else.

Imagine ThisQuality Products: Complete control over the production of the gifts that are manufactured by Imagine This factories ensures the highest perceived value.

Vetted Gifts: Product successes are tracked to make sure only proven winners are offered to clients.

With more than $50 million in ready-to-ship, proven high-quality gifts that players will love, the Imagine This team can help clients take advantage of the program’s many benefits at any time.

To book an impressive presentation, call Imagine This at 800-491-4900 and ask for Alisa French or Adam Bullock.

KAMBI

Since taking the first legal post-PASPA wager in 2018, Kambi has established itself as the leading independent provider of premium sports betting technology and services to the regulated North American betting and gaming industry.

The trusted partner to more than 40 operators including Bally’s Corporation, Rush Street Interactive, Desert Diamond, Mohegan Gaming and Entertainment and Seneca Gaming Corporation, Kambi has a track record of proven excellence in online and on-property sportsbook provision, providing operators with the high-performance technology and regulatory certainty required to grow and out-compete the market.

Kambi’s core sportsbook encompasses a broad offering, from scalable technology and odds-compiling through to customer intelligence and risk management, delivering a market-leading on-property sportsbook, including the Kambi kiosk, that brings online pace to the retail space.

Founded in 2010, Kambi has spent more than a decade focused exclusively on the sports betting vertical, building a cutting-edge and data-led turn-key product that delivers a superior user experience and provides partners with the freedom to differentiate.

Today, Kambi aims to bring together the industry’s leading companies and operators to redefine what’s possible and thrive in a dynamic landscape. Together with Shape Games, Abios and an AI-driven trading platform, Tzeract, Kambi provides a feeling of optimism and positivity that we can reach our common goals.

For more information, visit kambi.com.

KOIN

In an era where cashless is king, the U.S. casino industry faces a pivotal transformation. With an increase in cashless adoption, the trend is undeniable. Players demand speed, convenience and safety. They’re moving cashless, and so should casino payment points.

As consumers increasingly rely on their smartphones for all transactions, including those in the gaming space, Koin offers a solution that meets these evolving needs head-on. Its user-friendly, venue-friendly cashless system adapts to industry changes, allowing venues to remain at the forefront of payment innovation while delivering the seamless experience customers expect.

koinInnovation is at the heart of everything at Koin. The team boasts a wealth of experience in banking, gaming and technology, positioning Koin as a leader in guiding the transition to a cashless future.

With Koin, the transition is smooth. Its phased implementation and comprehensive support ensure operators are ready, trained and engaged in the digital experience.

Koin’s solution caters to a wide range of gaming and entertainment venues, including slots, table games, race and sports, retail and restaurants. Its open- and closed-loop payment capabilities enable a property to offer a seamless cashless experience that guests will love.

Partner with Koin for a seamless, secure and compliant payment solution at the forefront of the cashless transformation of the gaming industry.

For more information, visit koinpayments.com.