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Talking Stick Resort is one of the leading attractions for entertainment in Scottsdale, thanks to its elegant décor and high-caliber amenities. Owned and operated by Salt River Pima-Maricopa Indian Community (SRPMIC), the upscale hotel and casino rests on Salt-River Pima Maricopa Indian Reservation.

In total, the property encompasses more than 55 acres and contains 496 guest rooms, 21 meeting rooms, six entertainment lounges, a 25,000-square-foot Grand Ballroom, five restaurants, and a 13,000-square-foot spa perched on the property’s 14th floor. It also includes a fitness center, recently renovated pool area, outdoor stage, Showroom and a 240,000-square-foot casino.

Described by many as the centerpiece of the resort, the casino floor offers an array of games that satisfy players across all gaming levels. The area is home to more than 700 slot machines including Dolly Parton, Tully’s Treasure Hunt, Texas Dice, Cherry Chance, Dante’s Diamond, Catch the Money and so much more. The Arena Poker Room is home to 49 poker tables, such as Texas Hold ‘Em, Omaha and 7-Card Stud, as well as statewide tournaments like the annual Arizona State Poker Championship and Arizona State Ladies Poker Championship. The property also offers 54 tables of blackjack, Let it Ride and Three Card Poker, as well keno. Continuously adding to its gaming repertoire, the casino floor provides all players, from the novices to experts, with a favorite pastime.

But the good times don’t have to end on the gaming floor as Talking Stick Resort also offers an entertainment lineup that rivals the Las Vegas Strip. With 650 seats, the showroom provides an intimate experience, while the Salt River Grand Ballroom transforms from a meeting space to an evening concert site.

And with cutting-edge renovations to the pool at Talking Stick Resort, the facility has solidified itself as an outdoor concert venue as well. The renovated pool area features upscale expansions including a new-day lounge pool, 12 daybeds, six additional cabanas and a Stageline Mobile Stage for outdoor concerts. With an ability to host up to 4,000 guests, the facility has elevated its poolside celebrations, such as annual pool party series Release and music festivals Wet Electric and Tribute Fest, to a new level. Today’s top performers are also slated to grace the outdoor stage this summer including Roger Clyne & The Peacemakers, Stain and Collective Soul just to name a few.

Nestled in the Talking Stick Cultural & Entertainment Destination district, Talking Stick Resort is surrounded by exhilarating opportunities for all age groups. Nearby attractions include Talking Stick Resort Golf Club, the Pavilions at Talking Stick Resort, sister property Casino Arizona and Salt River Fields, the latest Major League Baseball spring training facility for the Arizona Diamondbacks and Colorado Rockies.

For more information, visit www.talkingstickresort.com.

Red Square Gaming is a full-service advertising agency focused on casino brands. The agency’s specialization and energy bring its clients a uniquely deep set of skills that the typical agency cannot. Red Square Gaming combines strategic thinking, imagination, logistics and technology to deliver creative intelligence so casino clients can dominate the competition.

Reaching gamers in a complex and competitive world:
The world is increasingly complex, the media landscape is shifting at light speed and there are more competitors entering the market every day.

Historically, advertising agencies have strived to be everything to everyone. By doing so, category experience often becomes a talking point, rather than a dedicated focus, and service capabilities are expanded simply to fulfill needs, rather than delivering on greater value. Now is not the time for generalist thinking.

A smarter approach to digital:
Intelligent marketing programs that tightly integrate digital are the baseline requisite to compete these days. Traditional advertising—the blocking and tackling of what Red Square Gaming does as casino marketers—is not dead. Quite the contrary. The firm’s approach is to tailor campaigns and platforms to each client, strategically employing the right combination of traditional media, digital, social and mobile for each client. Marketing should not be purchased off the shelf, nor should it be one-size-fits-all.

Founded on tribal gaming:
The agency’s gaming practice was launched a decade ago with PCI Gaming (now Wind Creek Hospitality) in Alabama, and Cherokee Nation Entertainment in Oklahoma was added to the roster a few years later. Both of these groups have been integral to the success of the agency and have been very fortunate to grow together. This experience, and the resulting decade of learning, is the basis of who Red Square Gaming is. The agency understands the rigors of the category and respects the nuances of tribal entities.

“Without you, there is no us:”
Simply, Red Square Gaming’s goal is to become the best casino advertising agency in the country. The agency will achieve that goal by continuing to partner with casinos that seek to break new ground at the forefront of creative media and gaming.

For more information, visit http://redsquaregaming.com, or contact Rich Sullivan, chief executive officer, at rich@redsquaregaming.com, 251-476-1283.

Ortiz Gaming delivers “Bingo in Action.” The company’s mission is to provide entertainment and exhilaration to players through its products, and to add to the business growth of clients. Ortiz does this by ensuring all of the Ortiz Gaming bingo titles are fun and easy to play, available in Class II and Class III formats, and generate increased time-in-chair and revenue. Ortiz Gaming has found great success for more than two decades internationally by focusing on these principles.

About Ortiz Gaming
Ortiz Gaming is a multinational developer of electronic slot, bingo and AWP gaming machines. The company continues to enjoy a stellar track record developing games within the United States, Europe, Latin America and Asia.

The company’s attention to comprehensive solutions and multiple strategies allows it to meet the specialized needs of any market and culture. Ortiz Gaming’s highly experienced professionals working in numerous countries are constantly adding innovative products and services to its cabinets, games library and wide range of gaming offerings.

Most Popular Game: Triple Bonus
Triple Bonus is a Latin bingo game consisting of a three-by-five-inch bingo card instead of the typical five-by-five card. Triple Bonus players choose one or four bingo cards with 15 numbers each. The game starts with 30 balls drawn from a virtual globe; then players have the chance to win an extra bonus draw of up to 10 additional balls. Each extra bonus ball’s number is marked on the activated cards, offering the chance to win additional prizes.

Newest Machine Feature: Sky Paper
Sky Paper gives a whole new meaning to community gaming with a feature that goes beyond “bells and whistles” to generate excitement at the machine. Created exclusively for Ortiz Gaming, Sky Paper announces a jackpot winner with a shower of multi-colored paper that blasts up into the air and falls gently over players, while at the same time the game’s crisp sound and the thrill of the jackpot it is announcing flood the space with excitement and fun.

The sudden and unexpected Sky Paper party turns the bank of machines into a true celebration, making a jackpot win an even more remarkable and unforgettable experience for the players.

Experience the “Maximum Performance in Bingo” at Booth 429 at the 2014 Indian Gaming trade show. Schedule a demo by email at contact@ortizgaming.com or phone 561-241-3681.

For more information, visit www.ortizgaming.com.

Novomatic Americas Sales LLC is the tangible sign of a forthcoming revolution in tribal government gaming. The U.S.-based subsidiary of one of the largest and most successful gaming groups on Earth, Novomatic was established in 2012 with its headquarters in Deerfield Beach, Florida.

From its outset, Novomatic has adopted a methodical and timely approach to defining its business objectives, concentrating initially on building its team and following a clearly structured path in regard to licensing and product approval.

With a clear emphasis on tribal government gaming, Novomatic Americas, under the leadership of Chief Executive Officer Jens Halle, has recruited highly experienced gaming industry professionals. Rick Meitzler was appointed first as vice president of sales for North America. He later was joined by John Peterson, regional sales executive for the California market; Mike Medlin, regional sales executive for Florida and the Caribbean; and Jeffrey Rios, field technician.

It has been made abundantly clear that U.S. tribal government gaming customers are more than ready for an injection of new and exciting gaming innovations to keep pace with the demands of their increasingly sophisticated players. Novomatic Americas is ready to accept that challenge, and has recently conducted a series of player focus groups and operational management product introductions. The purpose of these sessions, held as far apart as California and Michigan, was to learn more about the views and opinions of both key players and casino management teams.

For these events, representatives of Novomatic research and development departments flew in from Austria. The information gathered is now being used to ensure that the products marketed by Novomatic Americas will be “market-specific” for U.S. requirements.

One such headline product, Novomatic’s latest cabinet highlight, the Dominator, has already celebrated its U.S. premiere during the 2013 Global Gaming Expo in Las Vegas. The Dominator features a wide range of single games and multi-game mixes supported on the server-based-ready platform Novo Line Interactive. It combines optimized usability and top-quality design with great looks.

“Novomatic is fully geared up to achieve success in U.S. markets, using the tried and tested step-by-step approach of bringing the right products to the market and supporting them to the absolute maximum,” says Halle. “My message to U.S. operators is very simple: Novomatic is here. Give us a call!”

For more information, visit www.novomatic.com or contact Jens Halle at 754-333-8000.

Multimedia Games debuts two new premium products at NIGA 2014—the award-winning Maximum Player Experience, an in-your-face cabinet, and the never-before-seen Skyline top box.

MPX comes equipped not only with a 40-inch, full 1080p LCD display, but also with an interactive sound chair with custom surround-sound, Earthquake Shakers and game-controlled runway lighting.

MPX is destined to deliver an unparalleled experience when players sit down at its latest larger-than-life games—the award-winning Thundering Herd and Invasion 2: The Return—for a spin. Featuring Expanding Reels, the newest game-play feature, Thundering Herd builds anticipation for players as they watch their game screen fill with additional reels and paylines during the base game and free-spin bonus, increasing their chances for big wins.

High-denom mechanical reels get a new look this year, too, with the new Skyline top box, which will have players reminiscing about the golden age of Las Vegas. With a vintage-inspired bezel showcasing RGB lighting and a 24-inch LCD display, this top box will become a high-profile attraction on every casino floor.

Initially released with Ultra Mega Meltdown and Canary Diamonds, Skyline will feature a set of five high-denom games that perfectly complement this timeless cabinet.

In addition to these new premium product offerings, the latest video themes, such as Moby Dick, Royal Roses and Chamillion Deluxe from the premium High Rise Games series, plus Carnival in Rio 2 and Blazin’ Streak, featuring mystery jackpots, will make an appearance. Three new mechanical reel titles—Electric 7s, Ice Opals and Easy 7s—also will make their debut at NIGA, aiming to thrill classic gamblers at casinos across the country.

In addition, the award-winning TournEvent slot tournament system makes a cameo appearance, showcasing its latest updates including new signage and a wireless tablet option. Hourly tournaments will be held to determine who is the Best Industry Tournament Player in the West, with prizes being awarded to each session’s winner. So swing by the booth and discover how Multimedia Games can “Play Louder.”

For more information, visit www.multimediagames.com.

Konami Gaming, Inc. is “Born From Fun,” and known for developing entertaining games designed to ignite players’ imaginations—and for an innovative casino management system designed to drive business forward. Konami understands the needs of the Native American gaming operator and has developed products designed to appeal to their customers while helping to grow their revenues and profits.

Konami develops, designs, manufactures, distributes, sells and services slot machines and the award-winning casino management system Synkros, best known for its unrivaled reliability, innovative marketing tools and powerful analytics tools. Synkros offers system-delivered slot tournaments using True-Time Tournaments, including a player-on-demand format that allows patrons to earn and play their tournaments at their own convenience.

Synkros also offers SuperSeries, a multi-level, multi-themed, floor-wide bonusing tool, with bonus themes including Tomb Treader, Mustang Mayhem, Lot-A-Bucks, Marble Moolah and Thunder Track.

Konami’s Synkros system has been selected by numerous Native American operators, including Seven Clans casino properties located in Minnesota, Sandia Resort & Casino in New Mexico, casinos operated by the Osage Nation of Oklahoma, and Eagle Mountain Casino, owned and operated by the Tule River Indian Tribe in Porterville, California.

Konami’s library of proven-performer games continues to expand with increasingly popular games on innovative cabinets like the Podium. One of Konami’s popular cabinets, the Podium family of cabinets includes Podium Slant, Podium Goliath and now Podium Monument—a tall-top version of the Podium, featuring a vertically mounted 32-inch, high-definition LCD with interactive attract lighting in a custom-printed bezel.

The Podium Monument offers a wide variety of titles that include stand-alone progressives like Quick Strike Quad, as well as titles specifically designed to take advantage of the vertical screen, like Snow Stars and Rock Around the Clock Doo-Wap Dudes.

Konami has many new releases scheduled for 2014, including Genie’s Power, a new four-level, linked mystery progressive game in which players embark upon a magical adventure with a powerful blue genie. Genie’s Power will be compatible with most KP3 video titles. Konami also will release SeleXion, a multi-game that offers up to 10 KP3 video titles on a single Podium cabinet. Patrons will be able to switch instantaneously between games, denominations and languages.

With headquarters located in Las Vegas, Konami’s gaming products are distributed throughout North America, Europe, Latin America, the Caribbean and Southeast Asia.

For more information, visit www.konamigaming.com.

For the past two decades, the Innovation Group has been recognized as the premier provider of consulting and management services for the gaming, hospitality, leisure and entertainment industries.

The Innovation Group provides feasibility studies, market assessments and forecasts, economic impact studies, strategic and financial planning, economic diversification, legislative and government advisory, litigation and expert witness, online gaming strategy/research and a variety of related operational and marketing advisory services.

The Innovation Group has been associated with more than $75 billion in investment decisions specific to the gaming, entertainment, hospitality and leisure sectors for the past 20 years. Additionally, areas of specialization have naturally expanded into such related disciplines as F&B, mixed-use retail, convention centers, sports/performance venues, social media, online gaming and other offerings that define the ever-changing world of leisure and entertainment.

The Innovation Group’s inventive, forward-looking staff of professionals is recognized throughout the industry for accurate analyses and forecasts, diverse services and a timely response to client needs. The Innovation Group’s professionals have helped bring many of the world’s largest entertainment and hospitality developments to fruition, and have been exposed to industry-best practices across six continents and 78 countries.

Multibillion-dollar organizations, government entities, global financial institutions, professional associations and private equity investors are just a few of the client business segments that have made prudent economic, financial, social and political decisions based on the Innovation Group’s analysis, advice and support.

For more information, visit www.theinnovationgroup.com.

As one of the top-tier entertainment and hospitality design firms in the United States, as ranked by HA+D Magazine and Building Design & Construction Magazine, Hnedak Bobo Group offers a proven history of delivering distinctive design solutions that drive competitive advantage and successful performance results for clients. HBG’s 90-plus professional staff members have been creating highly competitive, exciting casino properties for tribal and commercial gaming clients for 35 years.

NIGA’s 2012 Associate Member of the Year, and an award-winning provider of architecture and interior design, HBG has been recognized with more than 200 design and industry excellence awards, including five G2E Casino Design Awards in the past three years. At the 2013 G2E Casino Design Awards program, HBG received the award for Best Architectural Re-Design/Expansion for a Casino Resort for the Four Winds Casino Resort in New Buffalo, Michigan. HBG also has received two back-to-back Casino Design Awards for Best Native American Casino Resort: in 2011 for the Kalispel Tribe’s Northern Quest Resort & Casino in Spokane, Washington, and in 2012 for the Pokagon Band of Potawatomi Indians’ Four Winds Casino in Hartford, Michigan.

HBG has built a reputation for thinking differently. The company’s profesionals know what it takes to operate a competitive property and translate that knowledge into unique project solutions. HBG is one of the few architecture firms working in gaming today to own, operate and develop its own four-star hotel: a successful Westin hotel located within a thriving entertainment district.

HBG also is known for thinking differently when it comes to project delivery. The firm recently introduced CasinoNow, a unique technology-driven approach to casino design developed to accelerate the total project-delivery time—giving clients a “head start” toward realizing gaming revenues sooner.

HBG’s recent tribal gaming projects include the new Seneca Buffalo Creek Casino in Buffalo, New York, and the Chickasaw Nation’s recently opened 500-room hotel tower and “Paris” and “London” casino expansion at WinStar Casino in Thackerville, Oklahoma. The firm currently is working with the Tohono O’odham Nation on the West Valley Resort and Casino project in Arizona.

HBG’s hallmark is delivering for clients well-crafted design and smart, market-supported projects. The firm’s philosophy is to design more than just buildings: by thinking differently, HBG designs investments and creates lasting value for building owners and their guests.

For more information, visit HBG at www.hbginc.com.

GTECH S.p.A. is a leading commercial operator and provider of technology in the regulated worldwide gaming markets, delivering best-in-class products and services with a commitment to the highest levels of integrity, responsibility and shareholder value creation.

The company is listed on the FTSE MIB at the Milan Stock Exchange under the trading symbol “GTK” and is majority-owned by De Agostini S.p.A. In 2013, GTECH generated approximately $4.3 billion in revenues and employed more than 8,600 individuals in 60 countries.

GTECH provides a comprehensive suite of gaming products, including machine gaming, systems, interactive, sports betting and lotteries. It designs, manufactures and distributes top-performing games, cabinets, central systems and associated software to legal gaming markets around the world through its Spielo product brand.

The Spielo brand represents a complete range of end-to-end gaming products for diverse gaming segments, including multiple tribal markets, distributed government-sponsored markets, commercial casino markets and amusement-with-prize markets.

In addition, GTECH offers a complete portfolio of award-winning interactive products, systems and services, all designed to work individually or together. It provides an open architecture, allowing integration of third-party systems to easily create a successful online business tailored to customer needs. GTECH’s market-leading interactive products include a full range of games for poker, casino, bingo, sports betting and lottery markets. GTECH has a professional team of interactive experts located worldwide to manage all call-center, player marketing, fraud and protection, responsible gaming and CRM activity for customers.

On June 3, 2013, SPIELO International’s parent company, Lottomatica Group, changed its name to GTECH S.p.A. As part of this change, the company’s formerly separate business units, including Spielo International, were brought together under the GTECH corporate brand name to become a unified, customer-facing structure.

With this realignment, the company has taken the final steps to effectively deliver comprehensive gaming solutions that meet customers’ evolving requirements.

For more information, visit www.gtech.com.

Every day, Global Cash Access creates new innovations and concepts that lead to enhanced customer service and more robust profitability for clients. This is the core value that provides the foundation for GCA’s boldest thinking.

The company focuses on redefining the possibilities of cash access products and related services throughout the gaming industry—both in the U.S. and abroad. The technologies GCA creates are the standard bearers for the entire industry, and the company continues to blaze new trails in terms of what cash access can do for casinos and their customers.
   
More than 1,100 gaming establishments worldwide come to GCA for ideas and innovation. All told, GCA processed more than 90 million transactions and dispensed more than $19 billion in cash annually. A global presence enables GCA to work side-by-side with clients worldwide—and that means real customer service delivered in real time.
   
GCA is poised to equip a casino with future-forward devices and solutions that generate more profitability on the floor. Talk to GCA, and see how it makes every transaction count.

CXC Lite
GCA is introducing the Casino Xchange Lite to the robust lineup of Xchange products, including Casino Xchange 4.0, Jackpot Xchange and Xchange Explorer Plus.  
   
CXC Lite is specifically designed for casino, route and lottery operators who require an affordable multi-function self-service redemption kiosk with less capacity and a smaller footprint of 2.2 feet by 2.2 feet. GCA provides this solution without sacrificing quality, dependability, security and compliance to meet critical cash access needs across the casino floor.
   
CXC Lite provides critical multi-functional services such as bill breaking, ticket and multi-ticket redemption, ATM, point-of-sale debit and credit card cash advance as well as GCA’s patented 3-in-1 rollover technology. CXC Lite provides efficiency through innovation with a hopperless configuration as well as Quik Ticket (ticket dispense on debit) capability.
   
For more information, contact Elaine Ellefsen, vice president, marketing, at 800-833-7110, eellefsen@gcamail.com or visit www.gcainc.com.