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March on Washington

As the 112th Congress begins to implement its legislative agenda, tribal governments are ready to join the battle to protect gaming in Indian Country. Even in a year where the federal budget takes center stage in Washington, Indian gaming issues always arise, whether it is in the context of internet gaming, attempts to amend the Indian Gaming Regulatory Act, oversight of the National Indian Gaming Commission or land into trust issues, to name just a few. Effective advocacy from Indian nations will once again be essential to support gaming operations on native lands. So here are the “Top Five” rules for advocacy before Congress and the executive branch:

1. Present a Clear, Powerful Message

Whether a message is for business sales, an advertising campaign or legislative and executive branch lobbying, the message must be clear and understandable with a strategy to achieve results. Some messages are readily identifiable—like, “The new tribal gaming facility will create 1,000 jobs and enjoy the support of the local community.”
   
Other messages are more complex, particularly when they require an understanding of tribal history, government policy and legal theories. Presenting the issue in the form of a concise briefing paper, letter or PowerPoint presentation can bring clarity to the issue. Charts, graphs and visual aids can also be invaluable in honing the message. The attention span of most federal and congressional officials is most focused at the start of a meeting, so the message and request for action should be summarized at the start with the details to follow during the remainder of the presentation.
   
As a former deputy assistant secretary for Indian affairs at the Department of the Interior, I presided over dozens of tribal presentations that ranged from brilliant and sometimes even emotional to others that were baffling, confusing and muddled, leaving me with little quality information to pursue the particular issue. Even with sympathetic federal and legislative officials, a well-articulated and supported request will increase the chance of success.
   
The recent nationwide effort to reverse the onerous effects of the disastrous United States Supreme Court decision in Carcieri v. Salazar is a good example of such advocacy. Tribal officials showed that restrictions on the secretary’s ability to take land into trust affected not just a small number of gaming acquisitions but more importantly affected acquisitions of land for clinics, schools, energy projects, housing and a host of other non-gaming projects.
   
Even though a legislative victory was not ultimately achieved, the Obama administration (after some initial missteps related to California Senator Dianne Feinstein’s draconian approach) and many key House and Senate members incorporated and expanded the tribal message. Submission of the individual non-gaming projects affected by the Carcieri decision and the accompanying jobs and social data at risk as a result of the decision were also key to a powerful, clear message.
   
One additional point applies to powerful, clear messages before Congress. For some reason most presenters at congressional hearings do not practice their opening statements, which can often detract from their message. Practice and familiarity with an opening statement is always a good use of time. Even better is to present the opening statement without reading since all will be submitted for the record. Engaging the committee with direct eye contact is a means to immediately secure the attention of the audience and keep committee members off their BlackBerries.
   
In addition to clear visual aids and photographs, developing “friendly” testimony questions during a hearing can enhance congressional testimony. Addressing the opponent’s arguments in advance can dilute the opposition message.

2. Travel to Washington, D.C. and Lobby at Home

Executive branch and congressional lobbying is most effective when tribal leadership invests the time, budget and travel necessary to work the issue. Tribal participation is critical on Washington, D.C., lobbying visits. While an effective, experienced law firm and/or lobbying firm can also be retained for good results, the priority shown by the presence of tribal leaders carries greater weight with decision-makers than non-tribal representatives.
    
Tribal participation in key meetings is also necessary so that the outcome can be explained to tribal citizens back home. Firsthand knowledge by tribal officials of what is supported or opposed in a Washington, D.C., meeting is far superior to reading a written report, which simply cannot capture the nuances, body language, or value of direct observations. At times, repeated visits will be necessary to keep the issue from getting lost in a sea of federal priorities.
   
In addition to Washington, D.C., travel, effective lobbying can also be supplemented by lobbying at home. Many congressional members have “Congress on your Corner” events and district visiting hours. These opportunities should not be wasted. At times, it may make sense to travel regionally where federal and congressional officials may be speaking at conferences, field hearings or tribal association meetings. Even if a formal meeting is not scheduled with an official at such an event, a brief “hallway meeting” can raise the profile of the issue and keep it a federal priority. While not ideal, these informal meetings can also sometimes be the breakthrough that is needed on a case.

3. Retain an Experienced Federal Indian Law or Indian Policy Group
 
Alongside tribal officials, experienced attorneys and lobbyists can bring the expertise and relationships necessary to foster a positive outcome. While sometimes those in the Washington, D.C., native community are criticized by outside groups for the interconnected nature of their business and personal relationships, it is a fact of life shared by defense industry lobbyists, unions and other lobbying forces that also have close ties formed from prior service in government or on Capitol Hill.
   
Since the native community is very small in Washington, D.C., it should come as no surprise that a lobbyist’s former colleagues, current or former spouses, social acquaintances and sports teammates are in positions of power that may determine the outcome of an issue. These relationships do not unduly influence such decisions but can facilitate a fair hearing and consideration of the tribal position. Access to decision-makers is important but expertise is also necessary in the complex world of tribal government relations.
   
As the Jack Abramoff scandal demonstrated, however, sole reliance on access to power without expertise in Indian policy does a disservice both to tribal governments and federal decision makers. Fortunately, there are a host of law firms and government affairs experts in Indian policy who are well-skilled in Indian matters and, most importantly, are ethical.

4. Create Alliances at the National and Grassroots Level in NCAI and NIGA

In the modern era, Indian Country has enjoyed the resources of strong Indian advocacy organizations like the National Congress of American Indians and the National
Indian Gaming Association. Their organized Capitol Hill, White House and federal agency impact days provide tribal advocates with a number of valuable opportunities to influence Indian policy on a national and local level. When a meeting cannot be obtained with a key policy-maker like the secretary of the interior, these meetings may be the only opportunity for an advocate to present an issue to high-ranking officials. Attendance at tribal subcommittee and task force meetings presents another great opportunity to build alliances.

   
As in all lobbying efforts there is power in numbers. Grassroots events and communication can create strong local momentum for an issue. Social media like Facebook and Twitter can be utilized to develop “friends” of the tribe and to keep such friends involved in the issue. When letters and phone calls are needed, Facebook and the tribe’s own website can be powerful instruments.

5. Participate in the Political Process

In the political system in America, it is essential that tribal governments participate with votes, campaign contributions and volunteerism. While not lobbying in the formal sense, the work of tribal leaders in Senator Obama’s presidential campaign and native platform made the Cobell Trust reform settlement a promise and ultimately a reality. Similarly, votes and campaign contributions on a bipartisan basis to House and Senate champions of Indian Country ensure that these members will remember Indian Country after election day.
   
The recent election victories of Senator Lisa Murkowski (R-Alaska) and Senator Jon Tester (D-Montana) are just two examples of where the native vote was critical. As the 2012 presidential primary and general election approaches, there will be even more opportunities to participate. The 2012 Republican National Convention in Tampa, Florida, and the Democratic National Convention in Charlotte, North Carolina also present excellent opportunities to highlight native issues.

FINANCIAL ROUNDTABLE: Economic Diversification in Indian Country

Economic diversification has been an emerging “hot-button” issue in Indian Country for some time, but in the past year in particular, it has arguably become one of the top priorities for many of the nation’s most prominent tribes.

Still, while diversification is now a focus for many, there is a distinct group of tribes and supporting organizations that have made the most notable strides in developing and implementing structures and strategies that have not only supported the tribe’s key aims of (non-gaming) revenue generation and job creation, but have also encouraged such entities to help other tribes achieve a similar path.

Small Business Administration regulations have shifted to place increased emphasis on the level of diversification that tribes must achieve in order to compete in the process. And of course, given the limitations of any government-run program, there are many tribes being left out of the 8(a) program that are seeking other sources of support and opportunities for growth.

This article aims to provide additional insight regarding these topics by obtaining feedback from organizations offering financial diversification opportunities for profitability and sustainable economic development for tribal shareholders and investment partners.

Innovation Group Chairman and CEO Steve Rittvo recently sat down with several industry leaders in a roundtable Q&A to learn more about their economic diversification trend observations, strategies and successes. Participants included Kip Ritchie, chief operating officer of the Potawatomi Business Development Corporation (PBDC); Eric Trevan, president and CEO, National Center for American Indian Enterprise Development (NCAIED); Annette Hamilton, chief operating officer, Ho-Chunk, Inc.; Dr. Gavin Clarkson, associate professor at the University of Houston Law Center; and Bill Lomax, president, Native America Finance Officers Association (NAFOA).

RITTVO: What are the latest trends in Native American economic diversification?

CLARKSON: Many tribes are looking to diversify their economies away from a dependence on gaming. The two goals are revenue generation and job creation within the tribal community. Although it is often difficult to achieve both, a few tribes have established ventures that are successful on both dimensions.

LOMAX: With interest rates so low, many tribes are looking for higher-yielding investments, and the more sophisticated tribes are venturing into private equity with their investment portfolios. A number of tribes are also starting to look at the Alaska Native Corporation (ANC) model, and are making private investments into businesses often with the dual goal of profits and to provide quality job opportunities for their tribal members.

TREVAN: Diversification is not always how we build another casino somewhere or how we do the next large project. It is about the fundamental importance of creating jobs and economic opportunities for our citizens, and looking to those who are already interested entrepreneurs that have business to further, to create or provide a structure that is holistic. It is critical that as tribes proceed with their economic diversification efforts they be responsible by looking at opportunities both big and small.
How are tribes coping with the limited access to capital?

LOMAX: Limited access to capital is not a new thing for tribes. The free flow of capital from the late 1990s until 2008 was really an anomaly in Indian Country, though a few tribes got used to it. Capital is still readily available for the best-positioned tribes. As is the case in life generally, though, those who least need banks to lend them money have the most opportunity to borrow it. For those that do not have ready access, a BIA loan guarantee makes it easier to access capital and in some cases, the business opportunity is compelling enough to attract outside investment.

CLARKSON: Tribes are getting creative with such structures as seller-financed leveraged buyouts. For certain types of businesses, the growth potential by partnering with a tribe will provide substantially greater economic benefits to the seller.

TREVAN: The days of going to a bank and putting 20 percent down and securing a loan based on casino operations no longer exist. Lending, which has always been difficult, has become even more challenging for native businesses and tribes. Historically, tribes pay an average 3 percent higher for loans compared to the broader market, and broad, market-based solutions and changes are needed. And this has not just been with respect to larger-level projects; this affects even those seeking a $5,000 line of credit because of historic lower incomes. Since we recognize that this isn’t as easy to achieve as simply telling lenders to change their model, we know we need to explore other options. The days of tribal community lending, conglomerates for multiple tribes to leverage resources, and more public/private partnerships lie ahead. Financing as we know it is not the same and won’t be for some time, so we need to look to each other.

HAMILTON: I agree with Bill that tribes have always had to be innovative in finding access to capital. The recession and cutbacks have had an impact, of course, but since tribes have always had to be more creative with their financial sourcing, I believe we have been better prepared and capable of responding to the current environment.

How are tribes coping with recent attacks on ANC, tribal and native Hawaiian participation in the SBA 8(a) programs?

HAMILTON: Historically, tribes have performed well with respect to government contracting, and we understand the importance of working with the government, side by side, to try to provide the best value to all parties while still maintaining compliance with regulations. There are occasionally challenges, of course, but entities such as Ho-Chunk, Inc. recognize that it is to everyone’s benefit to strengthen the program as a whole and encourage the impact created on the reservations. Tribes are adapting to the process, and Ho-Chunk, Inc. in particular is doing its part to participate.

RITCHIE: I believe that despite some of the negative attacks, Native 8(a) is working for tribes, ANCs and native Hawaiians. While some issues have been identified within the program, we are working together as native people to ensure that there is improved transparency, ethic compliance and policies and procedures. Tribes are still relatively new to 8(a) compared to ANCs, for example, but the approach is that we will continue to make improvements to the program and demonstrate that government is getting good value.

There is no question it is working, and supporting tribal economies by providing them with economics tools for long-term sustainability. Tribes and ANCs have worked to make their voice heard in D.C. to help provide the facts about the success of the program. Some of the specific successes PBDC has seen in government contracting have been in industries such as technical services, engineering and I.T. The 8(a) option hasn’t been as beneficial for industries such as manufacturing to date, due to the intensive capital
investment, but that doesn’t mean they can’t be a fit in the right scenario.

What is the typical size of a deal?

TREVAN: In my opinion, there is no typical size and in fact, tribes that only look at opportunities of a certain scale may be doing themselves a disservice.

Diversification should yield a profit, but it doesn’t always have to mean “big deals.” It is important to look at the $100,000 and $100 million opportunities simultaneously; varying levels of ROI bring exceptional value when it comes to a successfully diversified portfolio.

RITCHIE: PBDC has traditionally looked at deals $500,000 and up. I advise others that it is OK to go smaller, as long as the potential target is a strong company with a model that fits the tribe’s strategic growth plan and investment criteria. We have done little by way of manufacturing or startups to date, but government contracting and IT are specific examples we have been open to, even though relatively smaller. And since financing is more competitive, leveraged buyouts, JVs and partnerships are options tribes are actively involved in to close deals and to start building capacity on their reservations. We have minimum criteria and requirements and may put $1 million into a deal if it meets certain investment tenants.

For example, if we have consistent management, the business cash flows, there are opportunities for growth, and, we’re able to use tax advantages to grow companies faster. So, down the road, the small deal becomes much larger. We have reviewed deals up to $3 million or $4 million independently, and as part of a syndicate, like the Four Fires project. We might consider larger deals in the future. We do look for deals where multiple tribes can invest together. This will require more due diligence and research, but the fact remains that tribes doing deals together is a major topic of discussion in Indian Country. I suppose it is fair to say that we are a private equity firm with unique advantages of “buy and hold” compared to other PEs that may seek to turn around an investment quickly. If holding an investment means opportunities for tribal training, employment, long-term wealth and other considerations, then we are open to it, which means we are a PE firm with goals of not just making a buck.

Where are you finding the best deal flow?

HAMILTON: Ho-Chunk, Inc. has gained extensive experience with non-gaming deal flows. We work in tandem with the government to fill a niche or need while simultaneously diversifying our tribal economy. The new SBA regulations are designed to encourage a broad level of interests, and we recognize that as benefiting the tribal corporation. The outcome is easy to see as tribal corporations are diversifying significantly, with deal flows focusing on a broader base of businesses. Ho-Chunk, Inc., for example, has been at the forefront of this, with 19 different subsidiaries currently in place, including entities specific to renewable energy, various government contracting entities, convenience stores, and marketing, distribution and logistics companies as well. The SBA monitors and regulates the level of diversity, and Ho-Chunk, Inc. has achieved this by evaluating channels of businesses vertically and also horizontally.

RITCHIE: PBDC relies heavily on networking and relationships created with others in Indian Country. Add to that our local and regional community of Milwaukee, Wisconsin and the Midwest, and other relationships with attorneys, banks and government contracting organizations (such as the NCAIED and the Native American Contractors Association), and we have found great success at identifying companies that are privately held and would consider Native American ownership through an acquisition or JV. As a result, PBDC currently maintains over seven subsidiaries, passive investments and JVs in a wide range of industries and target markets.

In what ways are you finding the most success in leveraging the tribes’ competitive and sovereign advantages?

TREVAN: The biggest advantage is reduction (if not elimination) of fees and taxes based on the tribal-owned structure. This is something all sovereign nations should be exploring. What I see all of Indian Country doing now is trying to identify the next era, whether it be with respect to advances in gaming or joint-venture and teaming opportunities for non-gaming investments. There are (private) economic development groups fighting for tax credits for businesses while tribes have historically had huge comparative advantages with respect to tax incentives to structure as a tribal business. I believe strongly that the future lies in our ability to reinvent and diversify ourselves through partnering, mentoring and teaming.

CLARKSON: The fact that tribes (as governments) are non-taxable entities gives them both direct and indirect advantages. Obviously, from a direct perspective, limited taxation allows for more of the profits to flow back to the business. Indirectly, though, this is also beneficial in that opportunities for LLCs and other structures can yield benefits for the non-taxable tribe and their taxable partners. Such entities are complex structures and require (legal and financial) oversight, but if established correctly, an active, non-Indian partner can also witness some of the tax liability protections through their association with the tribe. The appeal of such situations inherently increases the pool of potential partner or JV candidates by potentially extending the tax advantages to them.

Are tribes finding success in joint ventures, teaming, partnering?

HAMILTON: Joint ventures, teaming and partnership opportunities are some of the key ways tribes are adapting to the new regulations. Those involved with the process will work closely with the government to comply, but the fact remains that some tribes are left out of the government process and still need other means to sponsor growth. Partnerships—particularly those with other tribes—are some of the most important resources helping such entities compete and grow. It takes years to build up the infrastructure and to achieve true “diversification,” and organizations need a foundation during that phase so they can win the competitive contracts and look at public/private partnerships too. The new regulations encourage more success with JVs, teaming and partners for this reason, and it is great to see more tribes helping those just getting under way. Ultimately, I believe this will add strength to the 8(a) program.

TREVAN: Coincidentally, I ran a panel at the REZ Conference in Las Vegas recently, and asked the attendees to raise their hand if their community had a corporate or legal structure specifically for tribal development; about half of the audience raised their hands. I encouraged all of those who didn’t to speak to those who did, because now is the time for Indian Country to help one another. Now is the time to have the discussion. People outside of Indian Country are certainly having these discussions, and we need to have them as well. It is in the best interest of our citizens, governments and nations.

What types of efforts have you seen from tribes specific to the ene
rgy sector?

HAMILTON: Renewable energy is important to Ho-Chunk, Inc., both from the perspective of creating economic opportunities for our people and for the well-being of the broader community. There is a lot of talk on renewable energy, but the truth is the technology level has yet to settle in. Tribes are inherently at the forefront on this issue, though, because of their commitment to preserving the environment. At Ho-Chunk, Inc. we are working diligently to determine which renewable energy opportunities are best-suited for us as well as for those in our communities. We have invested socially on our own reservation, so that we are keeping pace with technologies, albeit for now on a smaller scale. If and when it is time for a larger investment, we will be ready.

TREVAN: I have seen many tribes take the approach to first seek opportunities to reduce costs by supplying their own energy. If successful, they can move to step two, which evaluates if there is an opportunity to yield energy to the grid. Going into such efforts, though, tribes should recognize they are competing against conglomerates of energy competitors with century-long track records, and consider partnerships that may add value to the effort. Tribes should certainly be engaging in conversations with one another to develop and move forward with an energy agenda that is competitive with existing providers.

Research & Revelation

Despite compelling reasons to study the impact of Indian gaming on the health of tribal members, gambling problems among American Indians have received scant attention from the research field. One reason for the dearth of research in this area is the challenge of conducting research with a population that has a long history with research abuses, especially in the area of addictive disorders. How and when should investigators approach American Indian communities? Which research questions should receive priority? To answer these questions, Tribal Government Gaming magazine  invited Katherine Spilde and Eileen Luna-Firebaugh to offer guidance to gambling researchers interested in studying American Indian populations.

Both of our institutions, San Diego State University and the University of Arizona, encourage and support academic research on issues related to American Indian tribal governments.  Whether legal or policy studies, cultural analysis or public health research, part of our mandate is to strengthen and contribute to the foundations of original research about the important changes taking place in Indian Country. However, many projects that might seem important or interesting from an academic perspective are not meaningful to or feasible in tribal communities, where priorities and beliefs about what is to be shared vary widely from place to place.
   
To understand why tribal governments are sometimes reluctant to allow “outside” researchers to study their communities, consider the following story:  In 2004, the Havasupai Tribe filed a lawsuit against Arizona State University charging that ASU researchers had misused blood samples taken from tribal members who had been told that the sample material would be used for a study on the genetics of diabetes. The Havasupai community members later learned that the samples were also used for research on schizophrenia, inbreeding and migration patterns, without the tribe’s consent. This recent case, while shocking, was reminiscent of other past abuses and reinforced Indian Country’s suspicions of research and the assumption that findings could be used to harm and humiliate American Indian people and communities (Santos, 2008; Sahota, 2007).
   
Researchers interested in studying the economic and social impact of gambling on American Indian communities must understand the history this story reflects and illustrates as well as the new research regulations some tribal governments have adopted to protect themselves and to exert more control over investigations conducted on or with their communities. We offer the following recommendations to researchers who are thinking about studying gambling impacts or gambling disorders among American Indian communities.

OBSERVE PROPER PROTOCOL

Issues of proper protocol can make or break a research project in Indian Country. As sovereign nations, American Indian tribal governments have the right and responsibility to regulate research on their lands, and some tribal governments have created their own Institutional Review Boards (IRB) for the purpose of evaluating proposals for research on their communities (Sahota, 2007).  Investigators should take care to follow the community’s research
regulations when submitting the project to the tribe’s IRB.
   
We find that academic researchers are often reluctant to approach tribal government officials about potential projects. One simple guideline for dealing with tribal leaders is to consider them as one would any other esteemed elected official or honored representative. Elected tribal chairs and members of tribal councils are the chosen representatives of sovereign peoples and nations. They carry a heavy mantle of responsibility and should be accorded great respect. If the leaders and members believe that the concept of tribal sovereignty is understood and honored by researchers, they will be more cooperative and forthcoming and more likely to contribute their ideas and support to research among their community members.    

STRIVE FOR CULTURAL COMPETENCE

The recommendation to develop a project that is culturally competent might sound like obvious advice to those interested in working with native communities.  However, in our experience, academic researchers often fail to do their homework or invest time in trying to understand the community’s perspective on important issues. Learn as much as you can about the history, culture, traditions and circumstances of the community you would like to study. For example, try to understand the pace and rhythm of life in the community, which may not always proceed in accordance with your project’s timetable or deadlines. Ceremonies and rituals often take precedence, even over previously scheduled interviews with outside investigators.
   
In addition to examining your own personal preconceptions, take a critical look at the existing methodology for cultural bias. For example, current screening instruments for gambling problems have not been validated for use in American Indian populations. You might also consider how the view of gambling among Indian tribes might influence your investigation.  Whereas the dominant American culture often seems ambivalent about gambling, despite the large percentage of Americans who gamble, many tribes view their own traditional gambling activities as an important and positive part of their history and culture.         
 
Additionally, for many tribal governments, gaming revenues provide the most significant (or only) source of governmental income, so tribal gaming’s political impacts are understood to outweigh any potential or actual social impacts.

AIM FOR A TRUE PARTNERSHIP

Most importantly, community leaders and tribal members should be involved from the inception of the research project as more than just human subjects to be studied. Researchers should expect—and invite—tribal representatives to monitor your research project and to request continuous consultation and conversation. Be prepared to explain your project again and again to leaders, small groups and individuals and to incorporate feedback along the way. Projects that reflect true collaboration are ultimately the most valuable to tribal communities themselves and may provide additional value to populations of interest to other researchers.
   
Reciprocity should be the hallmark of research projects with American Indian communities. If investigators make use of the subjects’ time and participation, they should give back to the community by providing resources and skills and by focusing on projects that the community itself is seeking. Hiring tribal members to assist in research activities is a common practice that can benefit the tribe and also make it less likely that research participants will be exploited or exposed to unnecessary risk (Caldwell et al., 2005). 

CONCLUSIONS

These are just a few of the many opportunities and challenges involved in the study of gambling’s economic and social impacts on American Indian populations. Despite the many challenges, we are confident that academic researchers who make the effort to conduct community-based, collaborative research in Indian Country will succeed in producing enlightening studies that will benefit both the tribes and the larger gamb
ling field. We support the creation of tribal IRBs to monitor and shape academic research on tribal communities and encourage researchers to learn more about these processes and protocols to ensure successful completion of important work.

Renovation, Renewal & Rebirth

Native American casinos have come a long way since the early days of putting up a prefabricated gambling hall—or a tent. Today’s lavish, full-service tribal casino-resort destinations offer everything from branded restaurants to upscale retailers, luxurious hotels to state-of-the-art theatres, sumptuous spas to signature golf courses—and of course, expansive and alluring gaming floors.
    
While making adjustments for the economy, renovation, renewal and rebirth are proceeding at a steady pace at Native American casinos. And every addition, update and new construction project results in more excitement and appeal for customers, and more pride—and profit—for tribes.

In late 2009, council members of the Sovereign Nation of the Coushatta Tribe, managers of the tribe’s casino resort in Kinder, Louisiana, and architects from the Memphis-based Hnedak Bobo Group met in Las Vegas during the Global Gaming Expo.
   
“We challenged them,” says Conrad Granito, general manager of the Coushatta Casino Resort. “We had been planning a major remodel of upwards of $250 million. But given the financial conditions at the time, we said, ‘What can we do?’ Hotel rooms were our major need, but at what level of finish? We wanted a four-star hotel at a three-star price.”
   
Dike Bacon, director of planning and development at Hnedak Bobo Group, says it was a tall order.
   
“Yes, they challenged us to set a new standard for their hotel, focusing on high-end features and amenities that would fundamentally change their guests’ notion of the casino hotel experience,” says Bacon. “We believe the concept we’ve established has the potential to change how casino hotels in Indian Country will be developed and ultimately marketed to the gaming customer.”
   
The new $60 million, seven-story, 400-plus-room hotel at Coushatta Resort Casino will be the first to be developed by DreamCatcher Hotels, a new, separate hotel development company that grew out of Hnedak Bobo Group. Scheduled to open in 2012, it will feature distinctive touch points, including luxurious linens and even a custom-designed DreamCatcher-brand mattress.
   
“We want guests to walk into their room and say, ‘This is nice!’ but we don’t want them to hang out in there for two days,” Granito says. “The room will be oasis, a place you like to go back to from gaming.”
   
SHELVING THE SELF

The Coushatta renewal project is a perfect example of how, “instead of simply dusting off original plans shelved at the advent of the recession, tribes that are in a growth mode are taking fresh, aggressive views of the bottom-line performance metrics of their new investment activity and changing their expansion plans accordingly,” Bacon says.
   
Adds Dick Rizzo, vice chairman of Las Vegas-based Perini Building Company, “Tribes are saying, ‘Let’s see what today’s dollars can do for us.’ Our original master planning may have involved a casino, then a hotel, then expanding the casino and adding more hotel rooms, but we had to put the brakes on it. Now maybe we can do another piece.”
   
With construction projects pricing out at about 10 percent to 15 percent lower than just a few years ago, tribes are adding those pieces. In fact, Barry Thalden, a partner at Thalden Boyd Emery architects in Las Vegas, says his firm anticipates opening six new Native American projects in 2011.
   
“Smart casino owners are expanding and renovating their casinos now,” he says.
    
Tom Hoskens, vice president at the Cuningham Group, Minneapolis, notes, “To take advantage of current construction prices, if one has the wherewithal, you can get great value now. It’s the right time to plan and design, and move projects forward.”
   
In addition to lower construction costs, several other factors are contributing to the optimism of the Indian gaming segment of the industry.
   
“Gaming consumer discretionary spending is up,” says Bacon. “The finance community is becoming more receptive to deals. The lodging segment and travel are improving nationwide. These are all strong signals that should give tribal leaders the confidence to proceed with the right investments for growth.”

GROWTH AND DEVELOPMENT

What are the right investments?
   
“Let’s say it’s 2011 and a tribe looks at revenues and decides it has enough to expand. What’s happening today is everyone’s looking a lot harder to see if it makes sense,” says Brad Friedmutter, chief executive officer of Friedmutter Group Architects, Las Vegas. “It’s very different from just a few years ago when the attitude was, ‘If you build it they will come.’”
   
Brian Fagerstrom, president of WorthGroup Architects, Denver, agrees.
   
“Tribes are way beyond ‘build it and they will come’ now,” he says. “They’re doing more homework these days to really understand their demographics—what existing clients want, and who management wants to attract to the property.”
   
For example, Fagerstrom says, when the Choctaw Casino in Durant, Oklahoma was undergoing a rebirth (all seven Choctaw Nation of Oklahoma properties were transformed between 2007 and 2009), management surveyed customers regarding restaurant preferences. Based on the results, Fagerstrom says, “Some of the original planning got scrapped in the middle of design. We’re getting better information on clients and that really affects rebranding.”
   
Branding is something that Native American tribes understand.
   
“They’re increasingly bringing fun, name-brand restaurants and retailers such as a Bass Pro Shop or Cabela’s onsite, or totally rebranding as a Hard Rock, for example, to attract people to their place rather than someone else’s,” Hoskens says. “It creates an edge in a competitive marketplace. It’s a popular trend now and it works.”
   
Joel Bergman, chairman and chief executive officer of Bergman, Walls & Associates, believes that tribal casinos now need something to stand out. 
   
“Sometimes an outside operation can bring a different flavor to a venue,” he says. “A nationally known restaurant will open in a Native American casino and will be operated by an outside vendor—that started in Las Vegas with celebrity chefs and it really spices up the offerings and adds pizzazz. To see that starting to happen in Native American casinos is very exciting.”
   
Lisa Jelliffe, director of marketing and business development at WorthGroup, says tribes’ use of branding indicates they are very sophisticated in understanding the marketplace and how customers want to spend their money and time.
   
Whether a Native American casino r
equires a renovation, renewal or rebirth is no longer a discussion.

   
“The question owners should be asking is, ‘What can we do for our customers that will knock their socks off?’” says Thalden. He points out new hotel rooms and parking structures “typically bring the best results to the bottom line.”
   
The life cycle on hotel rooms with an occupancy rate of 98 percent is about five to seven years, Rizzo notes, “so they definitely need to be renovated or remodeled periodically.”
   
Smart Native American casinos, he adds, “are constantly repositioning entertainment venues, replacing the Chinese restaurant with a steakhouse, just to offer variety and keep it fresh.”

RENEWED ENTHUSIASM

Renovations do not have to be major to make a big difference.
   
“From adding a small restaurant or spa, new bedding in the guest rooms, to simple things on the gaming floor like making sure the carpet’s not worn out, it gives the perception you’re taking care of your property and your clients,” says Fagerstrom.
   
As part of a maturing—but competitive—industry, Native American casinos across the nation are involved in, or contemplating, property renewals. When the Choctaw Nation renewed its seven Oklahoma casinos, “in order to serve a growing market and remain competitive, the flagship property in Durant especially needed to have a different image,” says Fagerstrom, “so it grew from a first-generation property to a major regional destination.”
   
Everything from design and materials to employee training and guest experience were addressed. Jim Mickey, a principal at WorthGroup, adds technology also played a major role in generating and maintaining interest and awareness, including weekly “Behind The Design” videos, social media and internet access inside and outside the property.
   
“The success of a Native American or any casino is way past growing by gaming now,” he says.
   
Thalden Boyd Emery designed the $45 million renewal that will be completed in September at the Wildhorse Resort and Casino in Pendleton, Oregon. Owned by the Confederated Tribes of the Umatilla Indian Reservation, the current 99-room hotel will be expanded by a 10-story, 184,000-square-foot, 202-room addition with wall-to-ceiling windows overlooking the Blue Mountains, plus there will be a new indoor/outdoor pool, retail space and a four-screen cinema, and the casino will grow by 24,000 square feet.
   
“We’re upgrading the front entrance of the casino while expanding the property,” Thalden says. “That gives the impression of a totally new casino.”
   
The casino opened in a metal pre-fab building in 1995 while the original 40,000-square-foot casino was being built; it has gone through several expansions over the years but none as dramatic as the current renewal.
   
At Mystic Lake Casino Hotel in Prior Lake, Minnesota, owned by the Shakopee Mdewakanton Sioux Community, Bergman explains a renewal program actually has been ongoing for several years.
   
“We have been adding amenities to the venue, through good times and not so good,” he says.
   
One of the primary projects has been the creation of the remarkable “river of flames” that runs along the ceiling of the property. “It ties together several chunks of the casino that had been added over time, to unify it into a single composition. It really has pulled the place together,” Bergman says. Over time, in addition to expanding the casino, Mystic Lake has added restaurants, a showroom, a golf clubhouse, a 14-story hotel addition and more.
   
“We are more like a huge locals place,” says General Manager Rich Langelius.
   
The Hard Rock Hotel and Casino in Albuquerque, New Mexico, is owned by the Pueblo of Isleta, and was re-themed as a Hard Rock.
   
“The tribe wanted an addition to their casino and they didn’t have a hotel, so we designed a hotel, a conference center, restaurants and a spa, and added it all onto the casino, which stayed the same,” Hoskens says. “The hotel lobby is all glass, very unique and modern, with a soaring 90-foot atrium. It’s got a lot of ‘wow!’”
   
Hoskens also has been involved in an impressive casino rebirth at Harrah’s Cherokee Casino & Hotel in Cherokee, North Carolina, owned by the Eastern Band of Cherokee Indians. Originally opened in 1997, the five-year, $633 million expansion is the sixth-largest construction project in the U.S. Highlights will include a 21-story hotel tower adding 532 rooms and suites overlooking the Great Smoky Mountains; Paula Deen’s Kitchen restaurant; a food court; the luxury Mandara Spa; a 3,000-seat events center; and a casino expansion to 195,000 square feet.
  
“Outside, the building has been designed to reflect the mountains with soft, curved layers and windows symbolic of spruce and pine trees. There’s a trout stream that flows through the property and it’s not unusual to see people fishing there,” Hoskens says. “Inside, the design is a metaphorical journey through the Great Smoky Mountains in four zones, to help people feel oriented and comfortable.” The rebirth has “totally changed and freshened and enlivened the casino resort,” Hoskens says. “There’s a lot yet to come.”

WESTERN WAYS

Across the country, the Cache Creek Casino, Brooks, California, owned by the Rumsey Band of Win-tun Indians, started out as a modest bingo hall in a pre-engineered building in 1985.
   
“At first a tribe usually doesn’t have a lot of money available, so they put up something relatively inexpensive,” Friedmutter says. “Then through good management and marketing they become successful and can get investors in order to expand. So in 2004, although the land in trust was limited, the tribe wanted a major expansion.”
    
A $200 million rebirth began—the construction of a ground-up casino resort with a 74,720-square-foot gaming floor, 200-room hotel, spa, restaurants, theater, event center and an 18-hole championship golf course, all completed in 2008.
   
“It’s a very exciting property that caters to clientele that previously were geographically cut off from going to Tahoe,” Friedmutter says.
   
Similarly, the Kalispel Tribe of Indians recently completed a new 250-room hotel and 50,000-square-foot casino expansion at its Northern Quest Resort and Casino in Airway Heights/Spokane.
   
“The property opened as a humble 50,000-square-foot casino in December 2000,” Bacon says. “Now, 10 years later, the addition significantly raises the quality level in the marketplace and the resort has become a destination escape for visitors from Seattle to Portland.”
   
The casino resort recently earned AAA’
s coveted four-diamond award ranking, making it the only Native-owned property in the region to receive this recognition.

TRIBAL HERITAGE

There are dozens of other examples of renovation, renewal and rebirth at Native American casinos. Most of them, in one way or another, reflect the tribe’s culture and history within the interior and/or exterior design. That can be accomplished in many ways. For example, a dazzling multi-media show is planned at Harrah’s Cherokee, showcasing the nation’s themes and culture in a 50-foot-high rotunda encircled by eight columns, with a waterfall, stage and landscaping.
   
“It’s the crescendo to the composition,” Hoskens says.
   
Or, a tribe’s heritage can be reflected in more subtle ways, such as at the Choctaw Casino in Durant, Oklahoma.
   
“We used a lot of things from the tribe’s culture like baskets, prairies, colors and imagery as inspirations to create patterns and textures,” Mickey says.
   
For example, the snake, an important tribal image, is reflected throughout the Diamondback Lounge. “But it’s not literal,” Mickey notes. “The shape and exterior skin of the building also reflect the pattern left by a snake as it wanders through the sand.”
   
At the Four Winds Casino Resort in New Buffalo, Michigan, owned by the Pokagon Band of the Potawatomi Indians, visitors can learn about the tribe’s history through a series of murals in the rotunda painted by renowned Native American artist Mike Larsen. A kiosk describes each mural.
   
“In designing the facility we wanted to make sure our cultural traditions were visible,” says Pokagon Chairman Matt Wesaw. “We did not want the casino to define the Pokagons.” 
   
Four Winds is experiencing a renewal now, Wesaw says, working with Hnedak Bobo Group to add 250 hotel rooms, an entertainment center, conference facilities and a restaurant.
   
“The property is such a source of pride for our 4,400 tribal citizens,” he says. “Equally important, it’s an economic engine for the tribe and has enabled us to have our own courts, social services, education, housing and police force.”

STAYING CURRENT

Renovation, renewal and rebirth also are very positive for tribes, Hoskens says, “because they can see their business expanding and growing and that their business leaders are doing a good job. These projects are a strong indication to the tribe that they will be even more successful in the future.”
   
Additionally, Rizzo points out, “Many of these tribes were destitute before they had the ability to own and operate casinos. Because of gaming, they’re less dependent on the federal government and taxpayers for survival.”
   
What will the future of renovation, renewal and rebirth at Native American casinos look like? The next cycle of change is starting to happen already, Bergman says.
   
“As these casinos continue to mature they will add on seriously big chunks—multi-screen movie theaters, bowling alleys, larger hotels, bigger bingo halls. They’ll become more complete as resorts,” he says. “They’ll become mainstream.”
   
Mickey says that every tribal casino, like every tribe, tells a different story.
   
“It’s interesting how every Native American casino has hundreds of machines and a restaurant,” he says. “Yet every one of them is completely different, with so many levels and variations. There’s no single design like a McDonald’s franchise. Each one expresses a brand new journey.”

Carcieri

In February 24, 2009, the Supreme Court issued an opinion in Carcieri v. Salazar (129 S.Ct. 1058 (2009)) that limited the secretary of the interior’s authority to acquire land into trust for Indian tribes under the Indian Reorganization Act (IRA). Carcieri held that trust lands may only be acquired by the secretary under the IRA for tribes that were recognized and “under federal jurisdiction” as of 1934.

A year later, the three executive, legislative and judicial branches have had occasion to consider the decision and determine the impact of Carcieri on Indian Country. This article examines the aftermath of the Supreme Court’s decision.


The Executive Branch
The initial response from the Department of the Interior was very positive. On February 27, 2009, Secretary of the Interior Ken Salazar issued a statement that he was “very disappointed by the court’s ruling.” The department also conducted three consultation sessions last summer to seek input from tribal leaders on potential administrative and legislative solutions.

A year later, the department has yet to announce a legal standard for interpreting the phrase “under federal jurisdiction,” or made any determinations on how to apply Carcieri, if at all. In fact, the only determination of note thus far is the Interior Department’s decision concerning the United Keetoowah Band of Cherokee Indians of Oklahoma.

Citing Carcieri, Assistant Secretary for Indian Affairs Larry EchoHawk issued a determination on June 24, delaying the Interior Department’s decision on a land-into-trust application for the band. Although the band is one of two successors in interest to the historic Cherokee Nation, EchoHawk acknowledged that the band did not organize as an Indian tribe until 1950 (under the Oklahoma Indian Welfare Act).

The assistant secretary suggested that band’s application raises the question whether the secretary can acquire land into trust today for members of a tribe that was not in existence in 1934 if that tribe is a successor in interest to a tribe that was in existence and under federal jurisdiction in 1934. He wrote, “This question requires further consideration.”

Recently, department officials have said that achieving an administrative solution could take as long as two years. Unsurprisingly, the department has encouraged Indian tribes to pursue legislation. On November 4, Donald Laverdure, deputy assistant secretary for Indian affairs at the Department of the Interior, testified before the House of Representatives Committee on Natural Resources that the “department strongly supports Congress’ effort to address the recent United States Supreme Court decision.”

The Legislative Branch
Initially, Congress was quick to act after the decision was handed down, and the two primary committees of jurisdiction convened hearings. On April 1, 2009, the House Committee on Natural Resources convened an oversight hearing on Carcieri. Michael Anderson, an author of this article, was privileged to testify at the hearing. The committee chairman, Rep. Nick Rahall (D-West Virginia), observed that “while all of the potential ramifications of this decision are not known at this time, there is one thing that we are certain of: This decision may result in many frivolous lawsuits being filed to challenge the status of virtually every tribe.”

On May 21, 2009, the Senate Committee on Indian Affairs convened an oversight hearing to examine the Executive Branch’s authority to acquire trust lands for Indian tribes. Committee chairman Senator Byron Dorgan (D-North Dakota) offered his deep concern about the court’s decision. He described it as a complicated, interesting and difficult opinion requiring the attention of many Indian tribes and the committee.

Subsequently, three nearly identical bills, known as the “Cariceri-fix” legislation, have been introduced by Congress. These bills would amend the Indian Reorganization Act to apply the act to all federally recognized Indian tribes, regardless of when any tribe became recognized.

A year later, neither the House nor Senate has approved the Carcieri-fix legislation. Both Democrat and Republican members are skeptical that a Carcieri-fix bill could move this year by itself. The current thinking on Capitol Hill is that the legislation’s best chance of approval is to include it in an appropriations measure.

The Judicial Branch
When the Carcieri opinion was first issued, many of us believed that the decision would be extremely disruptive for Indian tribes seeking to exercise rights under the Indian Reorganization Act and expected legal challenges to quickly follow. Indeed, opponents have sought to capitalize on Carcieri to prevent trust acquisitions by bringing litigation against the federal government.

A year later, there are as many as seven Carcieri cases pending across the United States at both state and federal levels. Two of these cases are before the U.S. Courts of Appeals. The first appeal is Patchak v. Salazar (DC Cir. No.: 09-5324). David Patchak challenged the department’s 2005 decision to take land into trust on behalf of the Match-E-Be-Nash-She-Wish Band of Potawatomi Indians. Patchak argued that the tribe was not under federal jurisdiction in 1934. The court never reached the plaintiff’s argument, dismissing the suit on prudential standing grounds instead. The fact that the District Court for the District of Columbia found no standing for individuals under Section 5 of the IRA to challenge trust acquisitions is encouraging.

In the second appellate matter, Butte County v. Hogen (DC Cir. No. 09-5179), the local government plaintiff is challenging the department’s decision to acquire trust land in Northern California for the Mechoopda Indian Tribe. The Carcieri decision was not before the district court, but the plaintiff noted the opinion in a footnote of the appeal brief and requested the court to take judicial notice of the case. The Butte County case is easily distinguishable from Carcieri. In Carcieri, none of the parties contended that the Narragansett were under federal jurisdiction in 1934 and in fact, stated that the tribe was under state jurisdiction. In Butte County, the federal government has argued that nothing suggests that the relationship between the United States and the Mechoopda Tribe is analogous to the Narragansett.

Carcieri continues to appear in several trial court cases, and not always at the hands of tribal opponents. One example is the Wilton Miwok Rancheria v. Salazar (CA-ND No. C-07-02681) case, in which the plaintiff Indian tribe brought a suit to seek federal recognition. In July 2009, the district court entered a stipulated judgment approving a consent decree in which the United States agreed to restore federal recognition to the Wilton Rancheria and to acquire trust land for tribe.

One month later, two local governments sought to intervene. Unexpectedly, the district court has requested supplemental briefing from the parties as to the relevance of the Carcieri decision to the recognition of the Wilton Rancheria.

Looking Forward, A Year Later
It appears that the courts will be the first of the three branches to determine the impact of Carcieri on Indian tribes. Based on at least one recent federal court decision, this generally looks favorable for Indian Country.

However, the judiciary is also the one branch of government with no legal or moral obligation of government-to-government consultation prior to decision-making. Indian tribes have very little input on how the Carcieri decision will be interpreted by a judge. Therein lies the risk.

If opponents begin to see successes in the courtroom, many Indian tribes that believe they do not have a direct “Carcieri issue” may find themselves hauled into court to provide sufficient evidence that they were under federal jurisdiction in 1934. Indian tribes and their investors that believe opponents may seize upon the Carcieri decision to challenge recent, pending or even past fee-to-trust acquisitions would be well advised to begin laying the groundwork for a defense in potential litigation.

An even worse outcome could occur if a court chose not to confine itself to a reasonable interpretation of the IRA, but instead elected to determine the general application of Carcieri to other Indian tribes. It is not unheard of for a court to expand a ruling beyond the dispute before it and establish a new broad rule.

To avoid such disastrous occurrences, tribal leaders and their investors must continue to encourage their congressional representatives to approve the Carcieri-fix legislation, the preferred remedy.

Tribal Economic Diversification

Over the past few decades, casino gaming has unquestionably been a catalyst for enhancing the economic situations of many Native American tribes. Successful casino operations have created hundreds of thousands of jobs, contributed to substantial development of Native American-owned small businesses, provided millions of dollars to non-gaming tribes through special trust funds, and supported essential tribal programs such as schools, hospitals, water and sewer systems, roads, police and firefighting programs, infrastructure needs, and cultural and social projects.     

The lingering effects of the current economic crisis, when combined with the potential for further supply in terms of additional gaming capacity in many markets, will likely keep many gaming markets very competitive for the foreseeable future. As many tribes face the prospect of suppressed profits from casino operations for the next few years, economic diversification strategies will be increasingly important in order to continue to fund programs and grow tribal economies.

Justifying the Need for Diversification
Like non-tribal gaming owners and operators, tribes are being forced to address the many challenges in their gaming operations resulting from the current economic crisis. Across the U.S., gaming revenues are down, in some markets quite substantially, as consumers react to job losses as well as steep declines in their investment portfolios and housing prices.

Anecdotal evidence suggests that the revenue declines casinos are experiencing are a combination of both a cutback in the number of trips that consumers are making and a reduction in their per-trip gaming budgets. In addition, many operators have reacted to the revenue declines they are experiencing by offering more incentives to consumers, thereby putting further pressure on operating margins and profits from their casino facilities.

While there are some encouraging signs that the economy is on the mend, most financial experts agree that the timing and extent of a sustained recovery remain large question marks. When the economy does turn, the question that remains on the minds of many gaming operators is to what extent, and how quickly, consumers return to their pre-economic crisis gaming habits.

Some consumer research that the Innovation Group has completed suggests that a rebound in gaming factors (i.e. number of trips, spend per trip) back to the levels experienced during the 2006-2007 period may be prolonged.

While job growth and job stability are critical factors in getting some consumers back to feeling as if they can participate in gaming like they have in the past, other consumers have experienced such a devastating blow to their net worth and economic situations that their gaming habits may be impaired for a long period of time, thereby keeping the much-anticipated rebound somewhat subdued.

While tribal and non-tribal operators are dealing with the decreases in demand in the industry, there continue to be significant spikes in competition, primarily from new venues. While Maryland and Ohio begin to implement recently passed legislation and Pennsylvania gears up for table games, other states such as Massachusetts, New Hampshire and Kentucky continue to seriously consider and debate the topic. Additionally, pressure builds as nearby jurisdictions like Bermuda and Jamaica also consider gaming. Finally, i-gaming is receiving serious attention, offering the prospects of even further competition for consumers’ discretionary dollars.

Hence, with more supply imminent, demand subdued for the near future and profit margins already under pressure in the gaming industry, there is not only a sense of urgency to improve operational efficiencies but also the need for tribes to diversify their long-term economic and investment strategies.

Tribes with successful gaming operations have the means to discover new potential streams of economic money flow. Historically, many tribes strategically reinvested back into the gaming operations by building hotels, conference centers, golf courses and other amenities that drove incremental gaming trips to the casino.

While the right strategic developments should continue to be considered in order to augment their casino operations or provide a competitive edge, more emphasis needs to be placed on leveraging their success in casino operations into investments in energy, other strategic businesses, and even in public and private enterprises. These investments could help provide tribes with a balanced revenue steam that can be complementary to their gaming operations.

Approaching Economic Diversification
Venturing into new opportunities or lines of business has inherent risks. Tribes are often approached about investing in a wide variety of new business enterprises. Determining which ones are appropriate for a tribe to consider and ultimately invest in can be a time-consuming and expensive process if there is not a clearly defined economic diversification plan in place.

The basis of a well-defined economic diversification plan is to provide tribes with a framework that allows them to move forward with their economic diversification goals while attempting to minimize the risks associated with new ventures or investments. Having a plan in place will ensure that only those projects or companies or investments that fit a tribe’s goals in terms of size, scope, risk, acceptable returns and other factors are considered.

A well-defined economic diversification plan can be developed following several basic steps as summarized below.

Step 1:
Identifying and Understanding Tribal Goals and Objectives
The first step in creating an economic development plan is the identification of the overall goals and objectives of the tribe. The goals of the tribe may go beyond just a pure financial return on an investment. For example, is tribal employment a consideration? What about the importance of emphasizing tribal entrepreneurship growth? From a geographic perspective, is the goal to make investments only within the local community or is a wider sphere important?

These and other key questions can be answered through a series of stakeholder interviews. By gathering feedback from tribal leaders, council members, tribal members, advisers and other parties, the specific goals and objectives can be determined.

Step 2:
Outlining Specific Investment Criteria
The next step in the process of developing the plan is to identify specific investment criteria that are acceptable to the tribe based on desired returns, levels of risk and resources available. This step is important so the tribe (or entity charged with developing and managing these economic diversification projects) does not spend needless time evaluating projects that do not meet the minimum criteria. It is also important to have a thorough understanding of the resources, capital, time and energy that the tribe is willing to devote to projects. For example, some of the specific questions that need to be answered regarding investment criteria may include:

  • What is the size of investments or projects to be considered?
  • Are there specific businesses that the tribe does or does not want to be in, and what should the priorities be?
  • What capital resources are available? Internally? Externally?
  • What tribal resources are available (institutional/labor/professional) for potential implementation?
  • What is the tribe’s acceptable level of risk?
  • What is the tribe’s threshold for a minimum return on investment (ROI)?

In addition to internal financial resources, tribes need to consider external financial resources that are potentially available for projects. Indeed, access to capital in these times is more difficult, especially for casino-related projects. However, there are a number of opportunities available to tribes, including stimulus funds established under the American Recovery and Reinvestment Act of 2009.

This stimulus funding can allow tribes to issue low-interest bonds for projects such as health care centers, water plants and wind farms. Tribes will be able to issue either traditional tax-exempt bonds or special Build America Bonds for designated projects. The bonds are intended to help states, local governments and tribes build schools, hospitals, roads and other infrastructure. No casinos or gambling projects are allowed under this funding.

Other tribal funding opportunities include resources from the Small Business Administration (8a), as well as tax credits for natural resource and clean energy development. The Jemez Pueblo in New Mexico recently announced it is developing a new large-scale solar energy project. The proposed 30-acre site for the project will contain 14,850 solar panels that will be able to generate four megawatts of solar energy, or enough to power approximately 600 homes. The project, which is expected to cost $22 million, will be financed entirely through various loans, grants and tax credits from federal and local governments and other entities.

Step 3:
Implementing the Right Governing Structure
Governing and monitoring any new tribal economic development activities can also be a challenge for many tribes looking to diversify. Some may be branching into new businesses they will oversee, and for which they may not have in-house expertise to adequately mange. Establishing the proper approach to governance and establishing an entity and a protocol that works for the tribe are therefore essential.

There are a number of tribes around the country that have set the standard for diversifying their economic interests and establishing the appropriate governance over these investments. Benefitting from these tribes in terms of studying the best practices and lessons learned regarding how to structure the oversight of these investments can be a valuable approach for those just initiating their economic diversification strategies.

Some of the more successful tribes have established separate entities for owning the interests in these alternative investments. Separating these new business operations from the ongoing operations of the tribe and tribal councils can be an effective structure that allows these entities to operate independently on a day-to-day basis without interference, yet still allows control by the tribe over strategic initiatives.

These new entities are usually governed by a board consisting of tribal members, and in some instances outside third-party members who can bring valuable expertise to the table. In evaluating what structure is right for a tribe, the following questions should be considered:

  • What type of entity should be formed to hold these alternative investments?
  • Should a governance board be elected by general membership or appointed by tribal councils?
  • What role should independent third parties play?
  • How should the board be structured in terms of length of services, compensation, removal criteria, etc.?
  • Should management of the oversight entity be in-house with dedicated staff, contracted out or a combination of the two approaches?

 

Step 4:
Sourcing Deal Flow and Opportunities
Once the tribe’s goals and objectives have been set, investment criteria determined and a governing process put in place, the next step is to begin identifying and evaluating potential projects and investments.

There is a variety of ways to begin sourcing potential deals and opportunities. The key is to compare the prospective source against the strict criteria that the tribe has established, so that only opportunities that are of the right size and scope, are in geographic areas the tribe wishes to concentrate its efforts, and are in industries or businesses that the tribe has determined are a potential fit for them are presented for evaluation.

While this process will restrict the overall universe of potential opportunities, it will ensure that the tribe is properly allocating its energy and resources and evaluating only those opportunities that fit its overall goals and objectives. Potential sources of deals and opportunities can include the following:

  • Industry publications
  • Various conferences
  • Developing relationships with banks, investment advisors, equity firms and other financial entities
  • Law firms and accounting firms that the tribe works with
  • Local chambers of commerce and business leaders
  • State or regional economic development entities

 


Due Diligence
Once opportunities are identified that potentially fit the tribe’s investment criteria, it is critical that adequate due diligence be completed on the opportunity or the company prior to committing to any investment.

Depending on the nature of the investment, the tribe may or may not have the internal expertise to adequately evaluate the prospective opportunity. In these situations, reaching out to financial and legal advisers and/or consultants knowledgeable of the industry or situation is recommended.

Casinos have been a cornerstone of many tribal economies over the past few decades. However, the current state of affairs in the gaming industry suggests that for certain tribes, now is the time to leverage the success they have had with their casino operations and invest in other businesses in order to diversify their economies.

Native American Image

At last year’s Global Gaming Expo, I had the honor of serving on the Native American keynote session and posing questions to a distinguished panel of tribal leaders about the state of tribal gaming. Always one of the best-attended sessions, the participating leaders-Ernie Stevens, NIGA chairman; Gay Kingman, a member of the Cheyenne River Sioux; Kevin Leecy, chairman of the Bois Forte Band Of Ojibwe; Mark A. Macarro, chairman of the Pechanga Band of Luiseno Indians; Stuart Paisano, councilman and former governor of the Pueblo Sandia Tribe; George Skibine, acting chairman of the National Indian Gaming Commission; and Mark Van Norman, executive director of NIGA-were, as usual, very forthcoming and generous with their opinions and information provided to G2E attendees.

There was one question, however, that sparked some debate and stirred emotion and controversy. I asked the group whether the image of Native Americans was becoming too entwined with that of tribal gaming.

“Yes and no,” Leecy responded. “Yes, because it’s funny when I hear some people talking about where they are going to go. They say, ‘I’m going to go to Mystic Lake.’ That’s one indication where we tie tribal casinos a little bit too much to the Indian nations. But it’s not a bad image because Indian gaming is doing good things for the community.”

Since that time, there have been several events that have again highlighted the fact that many news organizations link tribal gaming and the overall Native agenda very closely.

Take, for instance, the meeting that President Barack Obama held with tribal leaders soon after he took office, fulfilling a campaign promise to work closely with Indian Country. There were several references in the mainstream media about Obama meeting with Indian gaming leaders, although those attending the meeting represented a broad cross-section of Indian Country-more than simply leaders of tribes that happened to be in the gaming business. And of course, the comments on the news channels that linked gaming with Native Americans were always made in a pejorative manner.

Leecy is correct that Indian gaming is doing good things for the communities, but are we getting that word out efficiently enough?

I always say that tribal gaming is the best story in the casino industry, but not enough people know about it. When pressed and they think about it-like when California has propositions on the ballot on Indian gaming issues-we do a great job. It doesn’t take much to sell the public on the good things about Indian gaming if we have their attention. But too often, the negative stereotype holds sway and not much is done to disabuse people of the notion that has been planted in their heads by the mainstream media.

And it all starts at the local level. In this issue, we hear about how Indian gaming in Oklahoma has really transformed the state-first by diversifying the state’s economy and making it less dependent upon the gas and oil industry; and second by fundamentally changing the way of life in the rural areas of Oklahoma, giving all people access to better medical facilities, fire and rescue units and adding to the coffers of local charities.

And of course, we don’t mention the jobs and infrastructure improvements, as well as the lesser dependence upon the goodwill of state and federal governments.

Tribes are naturally humble when making charitable contributions and giving aid to those less fortunate. That’s admirable, but it’s also important that the non-Indian community know about this unselfish giving.

All these things make it important to get the good word out about Indian gaming. If indeed tribes are going to be inexorably linked to the one of the powerful engines of economic development in Indian Country, we might as well make sure they get all the facts and not depend upon the hearsay and stereotypes that often characterize media coverage of tribal gaming. 

Good Times Return?

For years, tribal gaming revenues have been sneaking up on the revenue earned by commercial casinos. In 2008, tribal revenues accounted for 28 percent of all dollars gambled in the United States. The numbers are staggering. While U.S. commercial casinos won just over billion in 2008, revenues from tribal gaming halls weren’t far behind at .8 billion.

The casino gambling market share disparity is even more striking. From 1994, when commercial casinos enjoyed 80 percent of the gambling dollar in the U.S. to just under 20 percent for tribal casinos, the Indian gaming halls have made steady gains over the years. In 2008, commercial casinos dipped under 50 percent for the first time to 47.7 percent. Tribal gaming accounted for 42.6 percent and racinos 9.7 percent.

And things are poised to get even better with the ascension of Barack Obama as president. So far, he’s following through on his campaign promises of giving more opportunity to Indian Country. His meeting with tribal leaders in the White House soon after he took office signaled that his stated commitment to Indian Country will be followed out. Appointment of cabinet-level advisers on Native American affairs was also encouraging.

In the eight years of the Bush administration, the Interior Department rejected 10 of 12 tribal applications for federal recognition. In one of the first actions of the Ken Salazar-led Interior, the Shinnecock tribe of Long Island, New York was recognized after years of trying.

While nothing official has been declared, the “commutability” doctrine of the Bush administration-where land-into-trust status would only be granted if it was a reasonable distance from the tribe’s reservation-has quietly been shelved.

Off-reservation efforts in New York, California and elsewhere have the support of key members of Congress, which could result in new large casino facilities close to major cities like New York and San Francisco. And the shadow of the Carcieri Supreme Court decision could be brightened by a “fix” supported by many members of Congress.

The appointment of Larry EchoHawk as head of the Bureau of Indian Affairs and the resignation of Phil Hogen as chairman of the National Indian Gaming Commission was generally seen as a help to the tribes that depend upon gaming as their economic engine.  

But tribal gaming and commercial casinos have one thing in common: a tight credit market. Complicating the tribal lending atmosphere are pending defaults on several loans due in the next few years. How both the tribes and the lending institutions handle this situation could go a long way to either freeing up or freezing further investment in tribal government gaming.

But if the “new normal” includes a reasonable amount of faith in tribal gaming in the investment community, the supremacy of the commercial casinos could be at risk within a relatively short time. 

Tribal Gaming Moving Online?

Internet gambling could be either an economic savior or the downfall of brick-and-mortar casinos, depending on with whom you’re speaking. Debates on the topic are occurring at both the federal and state levels, and the recent discussion over legalizing intrastate internet poker in California has been divisive.


Past and Present
The Morongo Band of Mission Indians has been at the forefront of the internet poker movement in California, though a push for legislation last year was unsuccessful. Morongo Chairman Robert Martin is attempting to garner more support for an internet poker bill this year, and recently testified at a state Senate hearing on the matter. In 2007, the Morongo tribe partnered with cardrooms in Los Angeles to offer card games online when legislation is passed.

“I think the handwriting is on the wall,” Martin says. “Legislation is coming at some point. State lawmakers made clear at that hearing that they realize online poker is growing and are interested in tapping that revenue stream for the state. They also clearly want to protect Californians and regulate the industry, and they seem to agree with Californians that regulation should happen on the state level.”

Internet poker opponents think the writing on the wall says something entirely different. California Tribal Business Alliance spokesman Doug Elmets says the fact that no legislators have penned a bill is indicative of a lack of support for internet poker.

“It’s a non-starter from the vast majority of tribes and clearly has very little support, if any, in the California legislature,” Elmets says. “In fact, the Morongo tribe has not been able to find an author for their legislation. They weren’t able to find an author for their legislation last year. It appears to be running into the same roadblock this year.”

The California Tribal Business Alliance represents many of the gaming tribes in California.


Testing the Waters
It is unclear how much support intrastate internet poker has from California residents themselves. There are few definitive studies showing how Californians feel about legalizing intrastate internet poker, though the Innovation Group recently surveyed 550 internet users in the state on the issue. The study was commissioned by the California Commerce Club-a company affiliated with the Commerce Casino cardroom in Los Angeles-and was skewed toward people who had played online poker before.

The study was conducted online, and asked questions like, “If internet poker were legalized, would you visit your local casino or cardroom more or less often?” Fifty-two percent of respondents said they would continue visiting their nearby casino or cardroom as frequently as before, while 14 percent said they would visit less and 13 percent said they would visit more.

“What that suggests to me, at least among this subset of folks, is that they’re playing online poker, and if internet poker was legalized, they’re saying they wouldn’t really change their habits,” says Paul Girvan, managing director of the Innovation Group. “That suggests to me there would not be a significant impact on brick-and-mortar casinos.

“The other reason why I believe that is the level of wagers that occur in an internet poker room are very low. We’re talking quarters, 50 cents. The Native American casinos and brick-and-mortar casinos don’t want that business. Their bets are $5 bets. They can’t afford to provide the services, the room, the staff to accommodate all these people who want to play quarter games.”


Contention in California
Many tribes disagree with Girvan’s analysis, and have said they are concerned about the potential effects of intrastate internet poker on land-based casinos. Considering that no bill has been proposed in the California legislature, it is uncertain if internet poker would be exclusively operated by tribal gaming enterprises, or if non-tribal gaming companies would be allowed to operate gambling sites.

“A lot of it would depend upon what is and what isn’t legalized and who can offer it and who can’t,” Lewis and Roca attorney Anthony Cabot says. “It could be very favorable for the tribes if only the tribes were authorized to do it. It could have a different impact if it were more open so others could do it as well, such as the cardrooms.”

The partnership between the Morongo Band of Mission Indians and Los Angeles cardrooms is cause for concern, Doug Elmets says, because of the exclusivity agreements that California tribes have in their gaming compacts.

“We’re opposed to the state legalization of intrastate internet gambling of any kind, because we believe that it’s going to violate the exclusivity provisions in our compacts,” Elmets says. “Those exclusivity provisions in our compacts give tribes the sole right to operate gaming devices, which are broadly defined and include personal computers.”

Tribes with exclusivity provisions in their gaming compacts share a portion of their revenues with the state, which totals $365 million per year for California’s general fund. Elmets says that if tribal gaming exclusivity is violated, California will be left with a budget gap amounting to hundreds of millions of dollars.

“Tribes that have compacts with the state that have exclusivity provisions are helping in a substantial way offset the state budget deficit,” Elmets says. “Should that exclusivity provision be violated by the legalization of intrastate internet gambling, then clearly the tribes would no longer be compelled to contribute to the state’s general fund. That is a substantial amount of money (to lose) on an annual basis.”

Internet poker would generate approximately $50 million per year, according to early estimates.

Few tribes currently support legalizing internet poker in California, though Agua Caliente Band of Cahuilla Indians Chairman Richard Milanovich says he is interested in discussing the issue further. Morongo Chairman Martin says he is optimistic that more tribal leaders will be swayed.

“We respect the views of all tribes and have taken time to have many conversations about this subject,” Martin says. “We are continuing those conversations and finding more and more tribes that are interested in intrastate internet poker. They’re recognizing that legitimate online poker is not a threat to our casino businesses or our exclusivity but a new opportunity to maintain and expand our business models.”

Martin also contends that a large number of Californians are already gambling online, and that the state should take control of the industry.

“Legalization of intrastate internet poker will provide Californians with important consumer protection against fraud, identify theft and cheating that they currently do not get from illegal offshore operators,” Martin says. “Californians are playing on sites operated by offshore companies that don’t pay taxes and don’t generate local jobs. Legalization also offers the state an opportunity to tap into a multibillion-dollar revenue stream, all of which currently is pouring into the pockets of offshore companies.”

The Innovation Group’s Girvan says that additional studies are needed to determine if tribal casinos would be positively or negatively affected by intrastate internet poker.

“I understand what the issues are on both sides of this,” Girvan says. “Would more studies help alleviate some of the concern? I think it would. To really hammer down these issues, two things would need to happen. One, you would need to survey the actual customers of Native American casinos, and have them as your survey base. Two, you’d probably want to do focus groups with these folks. I think those are two aspects that could be put together and could at least provide some information on that issue that would be really unequivocal.”


The Big Picture
Tribes are not only concerned about the legalization of intrastate internet poker in California. The Unlawful Internet Gambling Enforcement Act is currently dominating the discourse among internet gambling supporters and foes. Many tribes oppose the UIGEA, and are anticipating the federal debate to “fix” the bill and legalize online gaming in the United States.

Though the Indian Gaming Regulatory Act enables tribes with established reservations to conduct gaming, many tribal reservations are in rural areas, where a gaming facility would be unsuccessful. Legalizing online gambling would enable tribes in remote locations to launch internet gaming enterprises.

Other tribes, like the Morongo Band, support the UIGEA because of its allowance for intrastate internet gambling. While the UIGEA prohibits the transfer of funds from American banks to offshore gambling websites, there are no federal restrictions on intrastate internet gambling.

“We support the regulation and taxation of internet gambling at the state level as the best mechanism to ensure consumer protection and to maximize the benefits to local economies,” Martin says. “Current federal law that provides states the ability to assume regulatory control of Internet gambling is appropriate and no new federal law is needed.”

Organizations like the National Indian Gaming Association and the California Tribal Business Alliance have remained neutral on the subject of U.S. Rep Barney Frank’s bill to neutralize UIGEA, but NIGA is expected to address the topic at its conference. The California Nations Indian Gaming Association opposes Frank’s bill.

“The California Tribal Business Alliance hasn’t taken a position on the Frank bill or the various other federal bills to legalize and regulate internet gambling,” CTBA’s Elmets says. “We need to understand how their enactment is going to affect the tribal gaming business. The reality is that the legalization of internet gambling in the United States could be a disaster for tribal governments as it relates to gaming, or it could be a wonderful new avenue for tribal economic development.”

Many tribes outside of California have expressed support for internet gaming, as it presents additional opportunities, and as long as it does not threaten the exclusivity that some tribes enjoy in their own states.

“It has the potential to create economic development opportunities for Indian country,” Miko Beasley Denson of the Mississippi Choctaw tribe and Chairwoman Lynn Malerba of the Mohegan tribe said in a letter to United South and Eastern Tribes President Brian Patterson earlier this year. “States like Connecticut and Mississippi are unable to support an intrastate internet gaming system.”

In addition, tribes that haven’t been able to capitalize on land-based gaming because of their remote reservations would be able to participate, according to some experts.

Internet gaming expert Sue Schneider told Indian Country Today, “Internet gambling is inevitable and the sooner tribes get entrepreneurial about it and not be afraid of it the better off they will be. Some tribes are there with it. Others are not, and should be.”