Rymax is a national marketing specialist in the casino arena and a strategic marketing partner for leading Fortune 500 companies. The company creates and services fully customized, turn-key player loyalty solutions for casinos worldwide, offering access to thousands of products from brand-name manufacturers at factory-direct pricing.
As the largest national direct manufacturer’s representative in the incentive industry, as well as the leading provider of player loyalty solutions in the gaming industry, Rymax understands the industry and the important role rewards play in driving player loyalty. The company’s Gaming Division works with national and regional properties, as well as Indian casinos and racinos, to provide customized loyalty programs, merchandise rewards and events.
With an expertise in product sourcing, Rymax offers merchandise ranging from luxury brands to commodities, and captures casinos’ player redemption data to create a communication strategy that helps casinos more effectively and efficiently connect with their players.
Rymax’s in-house Merchandising Team will recommend reward options for a program that best suits a targeted audience—both demographically and geographically—to ensure the right mix of aspirational merchandise rewards. Rymax prides itself on offering rewards that appeal to every market segment that walks through the casino door, and understands what appeals to a Gen Xer may not work for a Millennial.
Rymax offers a variety of high-brand equity and luxury products that will appeal to people of different ages and economic classes to give a casino a competitive edge. For example, Millennials are particularly brand- and technology-driven, and
casinos have found success generating repeat business from them by offering opportunities to receive products such as Michel Kors handbags, Monster iSport headphones and Ion iType Too keyboard cases.
Rymax has the expertise to create custom loyalty events, including shopping sprees and pick-a-gifts, fulfilling promotional product giveaways, hosting slot and table game tournaments, fulfilling on-site reward redemption stores and preparing visual merchandise displays for retail store fronts. Rymax’s in-house Events Team will plan, coordinate and oversee every facet of a promotion to create a program that’s a sure bet to keep players coming back.
To learn more about Rymax services and extensive product offering, visit booth No. 2935 at NIGA, or contact Vice President of Sales Paul Gordon at 973-582-3272 or pgordon@rymaxinc.com.
