Rymax Marketing Services is the premier full-service loyalty provider in the incentive and gaming industry. As an industry leader, its primary focus is on creating effective player loyalty solutions for national and regional properties, Indian casinos and racinos, as well as Fortune 500 companies.

With access to thousands of trending products and merchandise from our renowned brand partners such as Johnston & Murphy, Hearts on Fire and Acoustic Research, Rymax offers clients the power of choice from a vast rewards selection. Its award-winning programs and events are designed to drive ROI for the property while increasing player loyalty and boosting repetitive play from guests.

As the largest national direct manufacturers’ representative in the incentive industry, Rymax understands the important role rewards play in driving player engagement and loyalty. The company’s Gaming Division works with partnered properties to provide customized loyalty programs, merchandise rewards and strategic reward events that meet the needs of a multi-generational audience.

Rymax prides itself on offering rewards that appeal to every market segment that walks through a casino’s door. Rymax’s in-house merchandise team will recommended trending reward options for a program or event that best suits the desired targeted audience, to ensure that the appropriate rewards are being offered.

For example, millennials are particularly brand-name and technology driven, so casinos partnered with Rymax have found great success generating repetitive business from this group through unique opportunities like Rymax’s Strategic Interactive Themed Events or R-S.I.T.E. These events give players the ability to attain in-demand products such as a Michael Kors handbag or the latest Skullcandy headphones that they may not normally splurge on themselves.

Rymax on-site casino events have a proven positive impact on a property’s overall performance and keeps players engaged while at the casino. Rymax works strategically with both the program and the venue to create something that appeals to the target audience by using on-trend, innovative ideas and motivational rewards that will keep these VIP players coming back.

From the initial planning of the loyalty program to executing effective player loyalty events, Rymax works hand-in-hand with casinos to achieve their unique goals. To learn more about Rymax contact Paul Gordon, senior vice president of sales, at 973-582-3272 or pgordon@rymaxinc.com.